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The Critical Role of Product Strategy When Money Is Scarce (Part 1?—?Seed)

The Product Coalition

When VCs and customers aren’t throwing money at whatever you tell them, it becomes a critical tool. I sat with an entrepreneur who was helping me with market research for the work I do with startup founders and explained to him what I do. Photo by Nonki Azariah on Unsplash Last week I had a pleasant surprise.

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Revisiting Our Digital Transformation Predictions for 2021

Modus Create

In February, Forbes mentioned that CMOs must fully dedicate their leadership, strategy, and operations to the total customer experience to succeed in the future. Emerging technologies, prioritization of workforce culture, and the need for shorter, more cost-effective engagements are making legacy consulting models obsolete.

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Product-Led Growth Is a Misleading Name

The Product Coalition

Photo by cottonbro studio on Pexels When I started Infinify, I told the world I am shifting to product consulting. I knew what I really wanted to do, and the way I understood the term ‘product consulting’ described it quite well. Research shows that up until $10M ARR, it’s much easier to succeed without PLG than with it.

Naming 128
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How I Invented the Google Assistant

The Product Coalition

They want to consult with me on whether or not product management is the right profession for them since they feel that they don’t know how to come up with these big ideas, and feel that it is needed in order to be able to lead. They are always part of a solution to a larger problem. Instead, it is all about risk management.

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Are Your Product Metrics Well Defined?

The Product Coalition

the research articles, the important topics and revelations, and as you move towards the end, the articles become lighter: interviews with celebrities, lifestyle pieces, and so on. Last week, one of my customers consulted with me on what is the best metric to trace for the migration from an old system to a new one.

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Humanizing the Role of Beta Managers Through Communication

Centercode

In our interview with Jennifer Bonine , CEO of PinkLion.ai (formerly VP of Global Delivery and Solution at Tap|QA), she illuminates the evolving role of test and beta managers. In particular, she focuses on the lost art of communication and its importance to surviving tectonic shifts in software development and testing.

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Do Your Customers Really Want to Pay Less?

The Product Coalition

A customer persona is a great tool here since it helps you get into their general mindset and not just the specific interaction with your product. As a good product-leader-to-be (although I didn’t know it at the time), I asked them why did they want to do it, and then performed market research to understand the problem better.