The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. Photo by Quang Nguyen Vinh on Pexels When I first started my consulting business , I attended a sales coaching workshop.

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

The Product Coalition

JANUARY 21, 2024

In my case, the MBA greatly contributed to the shift I made into product management. I specifically remember that I consulted with another marketing teacher there about what should my next career steps be, and he suggested “That I should try this thing called product management”.

Analytic Tools 125

Analytic Tools Data Visualization Research Software User Testing 125

The Product Coalition

MARCH 12, 2023

In most cases, you have never been in this position yourself before, so interviewing could be a challenge. Here are a few things to consider when you seek your next product leader. Photo by Mark Rabe on Unsplash When I started Infinify five years ago, I announced that I am offering product consulting services.

User Testing 114

User Testing Product Research Consulting Leadership 114

The Product Coalition

FEBRUARY 27, 2022

So you found a new position as a product leader, congratulations! Only among my consulting customers , two companies recently hired a new VP of Product. I decided to write this article to help you, product leaders, with your new position. and in product leadership positions there is so much of it!

Weak Development Team 144

Weak Development Team Leadership Data Visualization Positioning 144

The Product Coalition

AUGUST 9, 2021

I tried the positive angle (“I see you are not happy, so tell me what you want and we’ll figure it out”), but the answers I got were nothing I could work with (“I want to work alone and for no one to ask questions about what I’m doing”). My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an How big is the gap?

Weak Development Team 158

Weak Development Team Product Management Product Manager Management 158

The Product Coalition

DECEMBER 19, 2021

Little did I know that creating a solid product strategy takes such a major chunk of the product leader’s time. Most companies hire a product manager (and other positions) too late. Once you decide you need to recruit a product manager, who should it be? It usually means that the workload is already unbearable.

Product Management 171

Product Management Product Manager User Testing Weak Development Team 171

The Product Coalition

DECEMBER 5, 2021

I see my consulting customers having to make the exact same decisions. Last month, for example, I met a startup, which had a good indication from the market that their initial product direction was viable. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an This dilemma is not unique to my business.

Vision 148

Vision User Testing Startups Consulting 148