Userpilot

MARCH 8, 2022

Melissa Perri – Speaker, consultant, and teacher in Product Management. She’s currently a consultant, speaker, and teacher in product management. Andrea has 15+ years of experience in Product Management and Marketing, from SMBs to large enterprises and educational organizations such as Product School.

Technical Advisors 114

Technical Advisors Product Research Analytic Tools User Testing 114

Intercom, Inc.

NOVEMBER 20, 2018

For many B2B SaaS companies, inbound marketing represents a cornerstone of all marketing activity. Inbound marketing is when you create compelling content that educates and informs your target personas. or doing nothing, is usually the main competitor faced by enterprise sales-people.).

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Gainsight

FEBRUARY 2, 2024

Sam Mallikarjunan, Head of Growth at HubSpot, a leader in inbound marketing and sales software, explains that teaching the user in this example to create an email campaign isn’t good enough. They’re creating great inbound marketers, with the understanding that it will make them more successful customers.

Education 52

Education User Testing Customer Experience Research Software 52

ProductPlan

SEPTEMBER 28, 2022

Airtable , the spreadsheet-database hybrid, put customer success before consultative sales in the buyer journey to convince their users that it was worth investing time and money to build on Airtable. The marketing team, meanwhile, changes its approach to inbound marketing to be educational. Product-Led vs revenue led.

Reporting Tools 59

Reporting Tools Customer Experience Feedback Software User Testing 59

Intercom, Inc.

NOVEMBER 7, 2019

If people aren’t looking for your solution, you have to educate them about the problem your product solves. If people aren’t looking for your solution, you have to educate them about the problem your product solves. How can you position your sales team so that they are more like consultants that are hot sellers?

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Intercom, Inc.

FEBRUARY 5, 2019

When done correctly, your sales strategy will help your sales team execute with focus – SMB or enterprise, inbound or outbound, hunting or farming. Act like a consultant and advisor to your prospects. Let’s take inbound sales and outbound sales, for example. Act like a consultant and advisor to your prospects.

Outbound 177

Outbound Strategy Inbound Customer Experience 177

Intercom, Inc.

OCTOBER 16, 2019

“Think of pricing along a continuum with self-service pricing at one end and enterprise at the other” As you scale and evolve your business, there are a few key questions to ask as you determine your pricing strategy: Do you anchor off competitors (if any exist) or substitutes? Enterprise Level ($100,000 +).

Strategy 195

Strategy Customer Experience Inbound User Testing 195