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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. Despite that value, however, there’s a drawback – a lack of formal sales training and sales process can seriously undermine those initial efforts. It’s okay if you are ‘terrible’ at it.

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Stop Selling Your Product, Start Selling Your Point of View | April Dunford | BoS USA Online 2020

Business of Software Conference

Startups often struggle to communicate the value of their products, particularly in sales meetings. And so jeetu crowd is a great example. And we’re a tiny little startup, some of those things look really expensive. Now I’m a startup. So I’m a little startup in the sales enablement space.

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How to build, manage and scale a sales team – 12 strategies from the experts

Intercom, Inc.

For example, a security or audit feature that is crucial to a CIO might be completely irrelevant to an individual user. A formal sales function promotes the value of a product to an organization in ways that individual adoption and usage can’t. Excerpt from “ What is the optimal structure of a startup SaaS B2B sales team? ”.

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The Great Silence

The Product Coalition

One particular example, UpBank, I’d argue one of the most underrated and successful software companies in Australia, only has Product Designers with one single product leadership role. From this education, the influence of elaborate management consulting style frameworks appeared, which frankly, stakeholders care very little about.

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Emergence Capital’s Doug Landis on telling stories that sell

Intercom, Inc.

I think of it as go-to-market consulting. I continue to do what I love doing, which is helping startups figure out how to build and grow. Coining sales productivity. I realized I get way more value out of helping other sales people figure out how to tap into their full potential. My approach is super tactical.

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Emergence Capital’s Doug Landis on telling stories that sell

Intercom, Inc.

I think of it as go-to-market consulting. I continue to do what I love doing, which is helping startups figure out how to build and grow. Coining sales productivity. I realized I get way more value out of helping other sales people figure out how to tap into their full potential. My approach is super tactical.

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Rules & Tools For Scaling Software Sales | Stephen Allott, Seedcamp| BoS Europe 2018

Business of Software Conference

or a consultant or thinking about doing a startup? It’s an online website which is really a catalogue for cloud services and products and consultants and developers to build Government digital and cloud implementations and I think it’s transacted over £3 billion since it started. I’ve never worked in sales.