Consulting Fractional CTO How To Positioning 
Business of Software Conference
MARCH 11, 2021
April is an expert marketing practitioner turned executive consultant and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning and Market strategy. make sure your customers understand who your REAL competition is.
Intercom, Inc.
JANUARY 31, 2023
This means we need to think carefully about how to apply the tech in practice to make it truly useful. Robin Salimans, CTO at Luna “I say this about every new Intercom feature, but this time, I’m telling the truth – this could be my favorite! Kala Burdo, Owner at Kala Burdo Consulting However, suitability does vary per customer.
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Izenda
AUGUST 11, 2020
CTO (Chief Technology Officer). With this grid, you can more accurately form your game plan for how to best handle each stakeholder. Be clear on how each benefit will directly impact the stakeholder you’re talking to. For those special cases who have strong positive sentiments, consider them key allies.
The Product Coalition
DECEMBER 23, 2023
I’m just kidding, but in what you’re about to read, it may prompt you to contemplate how far we’ve come as a society when it comes to having access to options for how we want to work. Because I find it so nonsensical to hear remote-work advocates proclaim the universal, moral superiority of abolishing the office,” He explains.
PMLesson's Ace the PM Interview
MAY 14, 2021
An engineering management position is not on the typical path of an individual contributor (IC) software engineer. Engineering managers will frequently consult with other product managers, engineers, and their teams while spending time in meetings, answering emails, and delivering presentations to upper management.
ProductPlan
JANUARY 21, 2020
I heard requests from customers, domain experts, consultants, our development team, and internal stakeholders. So along with the CTO, I made a decision – we’d declare backlog bankruptcy. Sometimes the simplicity this creates in your product is a positive experience for customers. The product backlog I managed grew daily.
BrainMates
APRIL 30, 2018
The panellists were: Mark Cohen, CTO at Domain. Clive Lam, Consultant Product Manager at Brainmates. Mark Cohen (CTO): The first thing is to understand who else is actively doing something in the space, and try and get your head around how they’re doing it. How are you going to start off? You can see it.
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