Product Service Management as a Growth Lever in your SaaS
Userpilot
APRIL 30, 2020
As we just said, customer retention is the name of the game for SaaS companies. Regarding marketing, your focus will be less on attracting new users through outbound means—and more on keeping new users engaged through various lifecycle marketing tactics. Once more: Retention is the name of the game for SaaS companies.
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