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From Product Management Back to Strategy

The Product Coalition

That’s why I started Infinify, and that’s what I do in almost every service we provide — from strategic consulting to startup founders, through the CPO Bootcamp for product leaders, and all the way into our online courses and lectures to product and leadership teams.

Strategy 137
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The SaaS Marketing Playbook for Exceptional Growth in 2021

Userpilot

Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates. Outbound vs. Inbound. Inbound and Outbound Success Stories. Inbound VS. Outbound for SaaS Marketing. Content Marketing.

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I’ve abandoned “MVP”

Mironov Consulting

We spin up outbound marketing/support efforts too early. Have we named things correctly? But it seems critical to give those stages plain, hard-to-misinterpret names that clearly signal whether revenue is involved. This short-circuits learning and slows down delivery. Goal: See if sample users can complete a task. Motivation?).

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Sparking conversations: How every team can benefit from conversational support

Intercom, Inc.

In fact, when we engaged Forrester Consulting, an independent research firm, in April 2021 to explore how channel preferences are changing, they found that preference for messaging-based support has significantly grown since the beginning of the pandemic. How conversational support delivers value across your entire organization.

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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

At first when you have no brand, just a working product and only a handful of customers, you really have to find any opportunity to get your name out there. But we also use new tools such as Intercom to gather intent from inbound leads, or to gather intent from outbound companies that come back to the website.

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Starter KPIs for B2B/Enterprise

Mironov Consulting

These often come from visible, credible consumer tech companies with household names and high transaction volumes. This makes sense when most outbound spending is through Marketing (not field sales) and we can isolate campaigns or messages or channels with enough volume to accurately compute CAC.

B2B 118
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Kevin Indig on searching for meaning and the meaning of search

Intercom, Inc.

So after like kind of teaching myself a little bit of SEO at these 16 years, it took me a couple of years until basically after college to join a great consultancy that was focused on enterprise clients, where I really learned the craft hands on. Atlassian does not have an outbound sales team. Kevin: Yeah, that’s true.