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Top Customer Success Trends To Watch For In 2020

Gainsight

This is a partial transcript of Nick and Gainsight’s vision of the future of customer success. At the end of the day, a lot of it is about the people in your company, your CSM [Customer Success Manager], the rest of your team building those kinds of relationships and understanding that people are your customers. Nick Mehta.

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The Seven-Part Guide to Portfolio Product Management & Marketing

Product Management University

This guide to portfolio product management and marketing answers the following seven questions. What is Portfolio Product Management and How Does It Differ From Traditional Product Management? What are the Core Principles of Portfolio Product Management? Are There New Roles in a Portfolio Product Management Model?

Marketing 130
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Stop Selling Your Product, Start Selling Your Point of View | April Dunford | BoS USA Online 2020

Business of Software Conference

Startups often struggle to communicate the value of their products, particularly in sales meetings. From pitches that drown customers in a word-soup of features, to high-concept vision pitches that leave customers confused and sceptical – many companies struggle to connect authentically with customers in a way that generates deals.

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Emergence Capital’s Doug Landis on telling stories that sell

Intercom, Inc.

His time at the latter culminated in the title of Chief Storyteller, where he rewrote the script for how Box sales team talked to and about their customers. I think of it as go-to-market consulting. I realized I get way more value out of helping other sales people figure out how to tap into their full potential. It was so fun.

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Emergence Capital’s Doug Landis on telling stories that sell

Intercom, Inc.

His time a the latter culminated in the title of Chief Storyteller, where he rewrote the script for how Box sales team talked to and about their customers. I think of it as go-to-market consulting. I realized I get way more value out of helping other sales people figure out how to tap into their full potential. It was so fun.