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When Writing Has Two Focuses: Invite Ideal Readers to Change and Assure Secondary Readers

Johanna Rothman

Since I also write for project, program, and portfolio managers, you might not choose to read this post. Writers often need a different approach to manage everyone's expectations. How to Write for Secondary Readers Polly, a program manager, works with her program team to solve a cross-program problem: status reporting.

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The Shortest Product Manager Job Ever!

The Accidental Product Manager

The end can come for a product manager when they least expect it Credit: Bill Selak. So here’s a quick question for you: what is the shortest time that you’ve ever worked at a product manager job? That’s why I was surprised when I got fired after two weeks on the job at my new product manager position.

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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

Despite that value, however, there’s a drawback – a lack of formal sales training and sales process can seriously undermine those initial efforts. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success.

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Top Customer Success Trends To Watch For In 2020

Gainsight

At the end of the day, a lot of it is about the people in your company, your CSM [Customer Success Manager], the rest of your team building those kinds of relationships and understanding that people are your customers. So that’s kind of number one. That’s a big, big trend.

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The Seven-Part Guide to Portfolio Product Management & Marketing

Product Management University

This guide to portfolio product management and marketing answers the following seven questions. What is Portfolio Product Management and How Does It Differ From Traditional Product Management? What are the Core Principles of Portfolio Product Management? Are There New Roles in a Portfolio Product Management Model?

Marketing 130
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How to build, manage and scale a sales team – 12 strategies from the experts

Intercom, Inc.

The sales-driven SaaS companies that are very capital-efficient generally end up at 5x or greater as a ratio of average quota attainment / average on-target earnings. “Sales doesn’t need to be a cost center. Excerpt from “ 3 models of effective sales team organization. ”. Train reps for effectiveness, not just efficiency.

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Mismatched Expectations: Product Information and Sales Teams

Mironov Consulting

 This post lays out a related challenge: finding a scalable way for product management to support sales organizations rather than individual sales opportunities.  So a product manager might have 5% of their time in total for deal-specific sales support.  This is a must-close.”