Consulting Marketing Product launches User Friction 
Amplitude
FEBRUARY 1, 2021
A lot of teams obsess about getting everything perfect for product launch day. There are marketing emails to assemble. All of that anxiety, and in the grand scheme of things, launch day isn’t a be-all and end-all event. In the Mad Men world of marketing, a huge launch day could be vital in building hype.
Userpilot
AUGUST 14, 2023
Are you struggling with creating an effective growth marketing strategy? With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Therefore, leveraging growth marketing is crucial to stand out among your competitors.
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Intercom, Inc.
DECEMBER 16, 2019
Over the last two decades, account-based marketing (ABM) has been both hailed as a surefire win for B2B businesses and written off as little more than an industry buzzword. Just two years ago, only 29% of marketers reported ABM to be an effective strategy. What is account-based marketing (ABM)?
Product Innovation Educators
JUNE 12, 2023
Before joining Google, Neha worked as a Management Consultant at Essex Product Consulting, where she helped organizations build products. Second is setting up the right funnels for access to users. At Google we do annual planning early in Q3 when I think through the vision and strategy for my product.
Userpilot
MARCH 8, 2022
Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs. Melissa Perri is one of the most recognizable names in Product Management. She’s currently a consultant, speaker, and teacher in product management. Author of “The Build Trap”.
Userpilot
JANUARY 14, 2024
Typically, product managers are responsible for market and user research, product discovery , feature prioritization , and roadmapping. They also manage the product launch and track product performance throughout its lifecycle. Product managers are relatively well-paid.
Mind the Product
APRIL 27, 2017
As firms move faster and pivot more, perhaps it’s time to reconsider how best to capture product requirements. Different written and visual methods can be used to detail problems that target user experience as pain points. Eric Ries, in his post “What is customer development? Focus on Core Problems.
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