PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Mixpanel

OCTOBER 6, 2022

Over the course of my career, I’ve sat in dozens of conference rooms, Zoom meetings, retreat centers, and team outings all created with the sole purpose of getting Marketing and Product talking. There are product goals and marketing goals. Our customer doesn’t care what’s Product and what’s Marketing.

Data Visualization 59

Data Visualization Onboarding KPIs Marketing Analytic Tools 59

ProductPlan

JANUARY 21, 2021

In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara. I believe that the tactics can help both entrepreneurs and product managers launch better products with a higher chance of succeeding in the market. So, What is Market Validation?

User Testing 105

User Testing Startups Product Research Testing 105

Mind the Product

DECEMBER 26, 2019

In this ProductTank Toronto talk, Richard Reiner , Executive Chairman at dfuse , takes us through various case studies and lessons learned from his experience building and marketing products in the cybersecurity space. Surviving in a maturing market at Enomaly. Surviving in a Maturing Market at Enomaly.

User Testing 100

User Testing Customer Experience Marketing Research Software 100

Product Innovation Educators

MARCH 18, 2024

Throughout my career, I’ve often found the best insights for improving my product work by learning from other industries, so even if you are not involved in medical products, you’ll be able to apply the practices you are about to hear. They end up coming out with an inferior product. One mistake is feature creep.

Development 103

Development Customer Feedback Feedback Software Transportation 103

Mind the Product

APRIL 10, 2020

In this talk from #MTP Engage Manchester consultant Itamar Gilad takes us through his GIST (goals, ideas, steps, tasks) framework. Itamar has over 20 years of product management experience working with industry leaders such as Google and Microsoft. He’s now a consultant, speaker and writer. Three Types of Launch.

Framework 168

Framework Weak Development Team Customer Experience User Testing 168

ProductPlan

JANUARY 21, 2021

In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara. I believe that the tactics can help both entrepreneurs and product managers launch better products with a higher chance of succeeding in the market. So, What is Market Validation?

User Testing 52

User Testing Startups Product Research Testing 52

Product Management Unpacked

JUNE 21, 2021

The merging of childhood memories with this area of product management that I really wanted to explore.”. From Digital Business Integration Consultant to Product Management Student at CMU. After graduating with a bachelor’s in Information Systems and a minor in HCI, Pranita worked as a Digital Business Integration consultant.

User Testing 134

User Testing Research Software Feedback Software Data Visualization 134

Actuation Consulting

JUNE 24, 2019

No matter how awesome your product, without a well-conceived launch strategy, it will likely sputter off the launch pad. What Is a Launch Strategy? Your product launch strategy delineates the approach you plan to take in getting your product to market. Great success demands careful planning.

Strategy 56

Strategy Development Product launches Advertising 56

The Product Coalition

JUNE 24, 2020

Photo by airfocus on Unsplash While the product owner role is explicitly defined and included in Scrum, that does not mean it cannot exist following other agile frameworks, just that it is easiest to define when aligned to Scrum. The difference between a product manager and product marketing manager is who they collaborate with, and how.

Research Software 148

Research Software Analytic Tools Product Research User Testing 148

UX Studio: Product Management

DECEMBER 7, 2022

To help you find the right match we collected the best UX research consultancies you can work with. . Our diverse team consists of 60 dedicated UX designers and UX research consultants with diverse backgrounds, such as sociology, psychology, or human-computer interactions. You can shorten your search by reaching out to UX studio.

User Testing 52

User Testing Research Software Product Research UX 52

Mind the Product

JANUARY 16, 2020

If you speak to five product managers about how they got their jobs, you’re likely to receive five different answers. Transitioning from a functional role such as marketing or engineering to product can seem daunting, especially if your education and experience aren’t specifically tailored to product, but it can be done.

Data Visualization 117

Data Visualization Customer Experience Customer Feedback Transportation 117

Userpilot

MARCH 8, 2022

Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs. Melissa Perri is one of the most recognizable names in Product Management. She’s currently a consultant, speaker, and teacher in product management. Author of “The Build Trap”.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Mironov Consulting

MARCH 7, 2024

I had the honor of joining Bosky Mukherjee for a free-wheeling discussion about product leadership, the language of money, and the obligations we (as leaders and managers) owe to the great individuals who work for us. Bosky is a product coach and runs PMDojo. What in our product launch or update is important to them?

Leadership 52

Leadership Product launches Marketing Management 52

Intercom, Inc.

JANUARY 31, 2023

Suddenly it seemed that generative AI might transform industries from education to marketing. A number of our customers love this feature and have had great success with it so far: “Intercom’s new Expand feature is a game changer for me and my team at Kala Burdo Consulting.

Artificial Inteligence 188

Artificial Inteligence Feedback Software ChatGPT Customer Experience 188

UX Studio: Product Management

AUGUST 1, 2021

At the product launch. Before planned product improvement … A product on the market should already have metrics set up from the very beginning. At the product launch, before the planned improvement and after the redesign. . When to measure user experience? First-time users can give crucial data.

Data Visualization 132

Data Visualization Customer Feedback Customer Experience User Experience 132

The Product Coalition

MARCH 5, 2024

It’s not about following a set of rules, it’s about how you equip, inspire, and direct a team to navigate real-world hurdles while still marching toward a world-class product launch. Being Agile is more about maintaining agility as a team to deliver products better as you face real-world events.

Agile 106

Agile Data Visualization Research Software Reporting Tools 106

Intercom, Inc.

JUNE 23, 2022

Software buying is undergoing a transformation, as is the case with many industries in the post-pandemic market. The process of purchasing software is increasingly complex – the choices for products and services are endless, and customers have a harder time parsing which companies to trust and which product will better cater to their needs.

Feedback Software 118

Feedback Software Research Software Reporting Tools Software Review 118

The Product Coalition

FEBRUARY 5, 2019

Josh Fetcher is an author and business consultant. He is very involved in content marketing discussions on his blog. In particular, he is interested in successful launch strategies and growth hacking visibility across the key marketing platforms. April Underwood is Chief Product Officer at Slack.

Research Software 61

Research Software Analytic Tools User Testing Data Visualization 61

The Accidental Product Manager

MARCH 6, 2023

The tech ecosystem that powers ecommerce has made it easy for product mangers to set up shop, from web design and inventory management to email marketing and sales-tax collection. Product managers understand that the tools available to launch a new company are simpler than the ones available just a few years ago.

User Testing 65

User Testing Product Management Product Manager Advertising 65

UX Studio: Product Management

JULY 12, 2021

If you are looking for such a versatile expert team to help you build your product, message us , and we will be in touch with you to arrange a consultation with our experts. Their strategy has three stages: Design and creative, eCommerce development, and growth and marketing.

Research Software 92

Research Software Data Visualization Feedback Software Analytic Tools 92

Mixpanel

DECEMBER 7, 2021

Mike Sall, co-founder at Goldfinch, writes about his ideal product analyst: “We need the essentials: strong attention to detail, excellent written and oral communication skills to articulate insights, and great problem solving with thoughtful approaches.” Product scientists don’t take numbers at face value but maintain a healthy skepticism.

Data Visualization 105

Data Visualization Reporting Tools Analytic Tools Product Research 105

The Accidental Product Manager

JANUARY 23, 2023

When we find ourselves in a situation like this, we need to get creative in how we go about attempting to attract customers to our product. A situation like this is starting to develop in, of all places, the market for burgers. One powerful player in the chicken sandwich market, Chick-fill-A is in the process of expanding rapidly.

Product Management 65

Product Management Product Manager User Testing Management 65

ProductPlan

FEBRUARY 8, 2022

Or perhaps support, sales, or marketing staff struggle to interface with product team members effectively. A product operations manager can optimize the product team’s systems and processes. And in doing so, create sustainable ways of engaging with the product team.

Data Visualization 84

Data Visualization Reporting Tools Feedback Software Analytic Tools 84

Amplitude

DECEMBER 23, 2020

Your stakeholders are the people in and outside of your company who have a role in shaping your product and making it the best it can be. Stakeholders can include designers, engineers, analysts, product marketers, and the customers themselves. Get All Your Stakeholders in the Same Room. Here’s an example of what this looks like.

Analytic Tools 104

Analytic Tools Feedback Software Data Visualization Customer Feedback 104

Gainsight

APRIL 8, 2020

This blog post is written by guest author, Steve Johnson, CEO and founder of Under10 Consulting and former VP and Founding Instructor at Pragmatic Institute. Steve is an author, speaker, and product coach, as well as co-creator of the popular product management and marketing frameworks from Pragmatic Institute and QuartzOpen.

Product Research 52

Product Research Travel Technical Review Document 52

UX Studio

JUNE 30, 2023

USA; Europe $70 – $90 / hr Website design, UI/UX design, Research, Website Audit, Mobile App Design, Consulting, Expert Review Studio 22 Design Studio 22 Design is a creative design firm located in the San Francisco Bay area. And provide user-centric insights into product and design decisions.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

UX Studio: Product Management

NOVEMBER 24, 2020

Aplana is a privately held software development company that has been on the market for 20 years. Design and consulting constitute roughly 5% of the total service portfolio. The founder, Jinny Oh, is also a SAAS UX Expert with over 10 years of business and marketing experience. . Wandr studio. Echo & Co. Design First.

Product Research 115

Product Research Research Software Software Review Technical Review 115

Centercode

AUGUST 7, 2020

In the months before a product launch or new release, opportunity costs run rampant. Teams are scrambling against the clock to tie up loose ends and get the product out the door. The best way to reduce the cost of supporting product bugs? Fix them before your product goes to market.

User Testing 78

User Testing Product Research Reporting Tools Testing 78

Userpilot

JANUARY 25, 2021

One important consideration when deciding what your user persona will look like for a specific product/project is Pareto’s Principle. These are the users who understand your product and are willing to open their wallets to use it. How can your product make it easier? Now, you need to learn more about these users. Keep it simple.

Analytic Tools 75

Analytic Tools Research Software User Testing Customer Experience 75

Mind the Product

OCTOBER 17, 2019

Digital consultancy Red Badger designed and built ShareThyme, a platform to connect generations through cooking, at speed. Not small ones – we’re talking market-changing, behaviour-altering, competitor-leapfrogging ideas. Not small ones – we’re talking market-changing, behaviour-altering, competitor-leapfrogging ideas.

User Testing 79

User Testing Research Software Feedback Software Product Research 79

Sachin Rekhi

SEPTEMBER 2, 2013

Most entrepreneurs assume that the marketing and audience building phase of their startup begins post product launch. They’ve been able to do this by investing heavily in building out a blog with independent value separate from their product yet designed to attract the target audience that their product will eventually serve.

Finance 80

Finance Blog Product launches Startups 80

Business of Software Conference

JUNE 21, 2019

The book is April’s thesis on Product Positioning: why you need to think about it, the 5 components of effective positioning, and a 10-step positioning process. As an executive consultant, April Dunford brings 25 years of marketing experience to the table with this book. ’ to a ‘Wow!’

Positioning 56

Positioning Books User Testing Weak Development Team 56

Userpilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Therefore, leveraging growth marketing is crucial to stand out among your competitors.

Onboarding KPIs 98

Onboarding KPIs Strategy Marketing User Testing 98

Centercode

AUGUST 14, 2020

Some are scaling down the number of product launches to focus their resources on a select few. Some are reimagining the use of existing products for new markets and new audiences. Meanwhile, internet companies with products relevant to these new circumstances are boosting their output to meet the demand.

Reporting Tools 64

Reporting Tools User Testing Feedback Software Product Research 64

Gainsight

NOVEMBER 20, 2019

Pragmatic Institute’s resource library spans everything from articles, reports, ebooks, and webinars to keep product professionals up to date on the latest trends. Come for their Annual Product Management and Marketing Survey, stay for their articles that cover everything from AI to product launches to pricing and everything inbetween.

Books 80

Books Blog Feedback Software User Testing 80

Mind the Product

APRIL 27, 2017

As firms move faster and pivot more, perhaps it’s time to reconsider how best to capture product requirements. This, I think, is a better way to begin to understand a user or market need and its associated pain points. Is the product launching in a new market, or is it a an extension of functionality to existing users?

Framework 112

Framework User Testing Research Software Feedback Software 112