The Product Coalition

JUNE 24, 2020

Photo by airfocus on Unsplash While the product owner role is explicitly defined and included in Scrum, that does not mean it cannot exist following other agile frameworks, just that it is easiest to define when aligned to Scrum. The difference between a product manager and product marketing manager is who they collaborate with, and how.

Research Software 148

Research Software Analytic Tools Product Research User Testing 148

ProductPlan

JANUARY 21, 2021

In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara. I believe that the tactics can help both entrepreneurs and product managers launch better products with a higher chance of succeeding in the market. So, What is Market Validation?

User Testing 52

User Testing Startups Product Research Testing 52

Userpilot

MARCH 8, 2022

Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs. Melissa Perri is one of the most recognizable names in Product Management. She’s currently a consultant, speaker, and teacher in product management. Author of “The Build Trap”.

Technical Advisors 109

Technical Advisors Product Research Analytic Tools User Testing 109

Actuation Consulting

JUNE 24, 2019

No matter how awesome your product, without a well-conceived launch strategy, it will likely sputter off the launch pad. What Is a Launch Strategy? Your product launch strategy delineates the approach you plan to take in getting your product to market. Great success demands careful planning.

Strategy 56

Strategy Development Product launches Advertising 56

Userpilot

FEBRUARY 17, 2021

February Product Conferences. Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

Amplitude

DECEMBER 23, 2020

Your stakeholders are the people in and outside of your company who have a role in shaping your product and making it the best it can be. Stakeholders can include designers, engineers, analysts, product marketers, and the customers themselves. Get All Your Stakeholders in the Same Room. Here’s an example of what this looks like.

Analytic Tools 104

Analytic Tools Feedback Software Data Visualization Customer Feedback 104

The Product Coalition

FEBRUARY 5, 2019

Josh Fetcher is an author and business consultant. He is very involved in content marketing discussions on his blog. In particular, he is interested in successful launch strategies and growth hacking visibility across the key marketing platforms. April Underwood is Chief Product Officer at Slack.

Research Software 61

Research Software Analytic Tools User Testing Data Visualization 61

ProductPlan

FEBRUARY 8, 2022

Or perhaps support, sales, or marketing staff struggle to interface with product team members effectively. A product operations manager can optimize the product team’s systems and processes. And in doing so, create sustainable ways of engaging with the product team.

Data Visualization 84

Data Visualization Reporting Tools Feedback Software Analytic Tools 84

Gainsight

NOVEMBER 20, 2019

Pragmatic Institute’s resource library spans everything from articles, reports, ebooks, and webinars to keep product professionals up to date on the latest trends. Come for their Annual Product Management and Marketing Survey, stay for their articles that cover everything from AI to product launches to pricing and everything inbetween.

Books 80

Books Blog Feedback Software User Testing 80

Userpilot

JANUARY 25, 2021

One important consideration when deciding what your user persona will look like for a specific product/project is Pareto’s Principle. These are the users who understand your product and are willing to open their wallets to use it. How can your product make it easier? Now, you need to learn more about these users. Keep it simple.

Analytic Tools 54

Analytic Tools Research Software User Testing Customer Experience 54

Business of Software Conference

JUNE 21, 2019

The book is April’s thesis on Product Positioning: why you need to think about it, the 5 components of effective positioning, and a 10-step positioning process. As an executive consultant, April Dunford brings 25 years of marketing experience to the table with this book. ’ to a ‘Wow!’

Positioning 56

Positioning Books User Testing Weak Development Team 56

Hutwork

MAY 23, 2019

Product roadmap planning has become a huge success in getting products to market efficiently. This brings us to our top 12 reasons for product roadmap planning and why it’s essential. Today’s market is dynamic, ever-changing and oftentimes unpredictable. 7—Boost team productivity. 8—Marketing with a vsion.

Roadmap 48

Roadmap Feedback Software Customer Feedback Vision 48

Userpilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Therefore, leveraging growth marketing is crucial to stand out among your competitors.

Onboarding KPIs 86

Onboarding KPIs Strategy Marketing User Testing 86

Roadmunk

OCTOBER 5, 2017

While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Despite this generally accepted understanding, coordinating product releases of any size can still get messy. Jeffrey Vocell. Company: HubSpot.

Product Marketing 55

Product Marketing Marketing Product Research Research Software 55

Userpilot

JULY 27, 2022

Ever wondered why product lifecycle marketing is that important for SaaS? Every product goes through a life cycle from the moment it enters the market until the end. The marketing plan must include strategies for every phase of a product’s lifecycle to be successful. Let’s get started!

User Testing 89

User Testing Feedback Software Analytic Tools Research Software 89

Bain Public

MAY 24, 2019

It is no secret that a product manager needs momentum in areas such as product development, product sales and customer adoption in order to succeed. As a product leader, you need momentum to gain executive buy-in as well as engineering and marketing resources so that you can create interest and awareness around your product.

Leadership 40

Leadership User Testing Product Research Customer Feedback 40

Business of Software Conference

SEPTEMBER 7, 2022

Developing great product people Developing the team Displaying PDF files and Medieval History Doing the right thing Doom3 DXP Ecosystem Building Education Entering new markets Enterprise Data Enterprise Software (Higher Ed) F1 Forging stronger teams in a remote work place. What is next? What’s Next?

Research Software 10

Research Software Feedback Software User Testing Data Visualization 10

Gainsight

OCTOBER 7, 2019

All of that, on top of the fact that we’ve seen it firsthand in terms of market demand. What a way to expedite our product roadmap, ensuring our priorities are in line with our customers and meeting their demands. But there was still a bigger problem in the market we didn’t solve for.

Research Software 13

Research Software Reporting Tools User Testing Customer Experience 13

BrainMates

AUGUST 14, 2019

The economic benefits of a competent Product Manager are considerable, as Product Management is the engine of growth of any organisation. Australia’s Product Leaders. Sustain Digital , an Australian recruitment firm and Brainmates, a Product Management consultancy, recently hosted a lunch with senior Product leaders.

Product Management 61

Product Management Product Manager Management Management 61

Pragmatic Marketing

OCTOBER 18, 2019

Neal Watkins of BAE Systems gives us his advice based on his five year experience with his product team at BAE and describes his newly defined processes, the importance of a universal language within a company, and how he’s learned that the correct input drives the correct output in regard to creating products that customers love.

Feedback Software 70

Feedback Software User Testing Framework Customer Experience 70

Pragmatic Marketing

OCTOBER 18, 2019

Neal Watkins of BAE Systems gives us his advice based on his five year experience with his product team at BAE and describes his newly defined processes, the importance of a universal language within a company, and how he’s learned that the correct input drives the correct output in regard to creating products that customers love.

Feedback Software 70

Feedback Software User Testing Framework Customer Experience 70

ProductPlan

MAY 21, 2019

Product Marketing. Short of going public, the goal of many companies is being acquired by a deep-pocketed, larger company with a complementary set of products. Continuing to exist as a separate product because it has a distinctive brand or market, or it simply makes more sense to maintain as a standalone offering.

User Friction 59

User Friction Research Software User Testing Customer Experience 59

The Product Coalition

MARCH 21, 2019

Why Defining Product Strategy is Hard Strategy Overload One of the challenges with the word “Strategy” is that it is an overloaded term. There may be a sales strategy, a marketing strategy, and product strategy, and operational strategy, an technology strategy, etc. Marketing has to talk about it. Sales has to sell it.

Analytic Tools 60

Analytic Tools Strategy Technical Review Customer Experience 60

Business of Software Conference

OCTOBER 11, 2023

Growth acceleration: how to generate a higher lead in the market Accessing a wider market Directly accessing product and intellectual property Diversify capabilities for corporate fit Includes regulatory and geographic factors When acquiring: is this a good enough match?

Research Software 40

Research Software Feedback Software Analytic Tools User Testing 40

Business of Software Conference

MARCH 24, 2021

The launch of Hey, Basecamp’s new email service, has become one of the most talked about product launches of 2020- not least because of the very public fight with the Apple store. In this talk, recorded online at BoS Conf Online USA, Jason talks about the conception, design and launch of Hey email.

Feedback Software 40

Feedback Software Research Software User Testing Data Visualization 40