Consulting Marketing Sales Training Startups 
Intercom, Inc.
NOVEMBER 20, 2018
In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. Despite that value, however, there’s a drawback – a lack of formal sales training and sales process can seriously undermine those initial efforts. Define your marketing personas.
The Accidental Product Manager
MARCH 11, 2019
I had been working for a startup that had run into some financial problems. Although this was a new market for me, it sounded interesting and I felt that I could provide value as a product manager. However, one of those weeks was filled with sales training for a batch of new sales people that had just been brought on.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Business of Software Conference
NOVEMBER 30, 2020
Startups often struggle to communicate the value of their products, particularly in sales meetings. Fresh talks on entrepreneurship, product, marketing, leadership, hiring, and more dropping each week. And we’re a tiny little startup, some of those things look really expensive. Now I’m a startup.
Intercom, Inc.
JANUARY 16, 2019
The sales-driven SaaS companies that are very capital-efficient generally end up at 5x or greater as a ratio of average quota attainment / average on-target earnings. “Sales doesn’t need to be a cost center. Sales doesn’t need to be a cost center. Structure your sales organization for maximum efficiency.
The Product Coalition
FEBRUARY 26, 2022
They rarely focus on testing ideas through experimentation, finding market opportunities or learning what customers want, but instead, drown in bureaucratic meetings, arguing with stakeholders (instead of actually engaging in meaningful dialogue with them) and justifying backlog decisions (instead of reporting on outcomes from those choices).
Intercom, Inc.
JULY 5, 2018
I think of it as go-to-market consulting. I continue to do what I love doing, which is helping startups figure out how to build and grow. Coining sales productivity. Building a company is about pattern recognition: Do you have the right market? Do you have the right go-to-market strategy?
Intercom, Inc.
JULY 5, 2018
I think of it as go-to-market consulting. I continue to do what I love doing, which is helping startups figure out how to build and grow. Coining sales productivity. Building a company is about pattern recognition: Do you have the right market? Do you have the right go-to-market strategy?
Expert insights. Personalized for you.
178 
Let's personalize your content