The Product Coalition

OCTOBER 13, 2022

Credit: Austin Distel Startups reading the wrong resources waste months with the wrong methods. Here are 10 great product books on pre-product market fit (pre-PMF)! ?? How to write a user interview: “Lean startups” chapter 2 only (Eric Ries) The second most important thing is to understand how to ask questions.

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User Testing Books Product Marketing Marketing 138

Andrew Chen

JUNE 21, 2018

Brand marketing is mostly useless for consumer startups. Startups build a great brand by being successful, finding product market fit and scaling traction, etc. Early startups should opt out of all of this. Brand marketing is great, but it should be layered on later. But it’s not a real lever.

User Testing 102

User Testing Branding Startups Customer Experience 102

The Product Coalition

AUGUST 25, 2020

Businesses must adopt digital transformation to stay competitive in the modern market landscape. As brands realize the paramount importance of innovation and digital disruptions, the popularity of digital transformation services and IT consulting is increasing. Win-Pro Consultancy Min. project size: $1,000 Avg.

Research Software 85

Research Software Feedback Software Consulting Artificial Inteligence 85

The Product Coalition

JANUARY 24, 2022

Few years back, I had an interview opportunity with Mckinsey for the role of a Product Management consultant. Case Category: Market sizing & Estimation, Goals & Measures Case Type: Investor pitch by a startup planning to launch smartwatches in India ?? I will get the market size across all 3 sizing metrics.

Data Visualization 182

Data Visualization User Testing Research Software Marketing 182

The Review by First Round

JANUARY 13, 2022

For the past 7 years, she’s helped hundreds of companies build their positioning and brands from the ground up, both as our Marketing Expert in Residence here at First Round and in her own consulting work. She then headed up marketing & communications at Cover, an Android app that was acquired by Twitter. Read This First.

Branding 52

Branding Startups Marketing Consulting 52

UX Studio: Product Management

JULY 14, 2021

UX studio is one of the global innovation design consulting firms focusing on UX design, research, and strategic consulting. We researched the top design consulting firms’ competency level, experience, and portfolio to define the most reliable design thinking companies you can trust and partner with in 2021. UX studio .

Consulting 86

Consulting Research Software Reporting Tools User Testing 86

ProductPlan

JANUARY 21, 2021

In 2016 I gave a talk on lean market validation at the opening night of Startup Weekend at the University of California, Santa Barbara. In attendance were 200 eager students and entrepreneurs who wanted to learn how to build a startup in 54 hours. So, What is Market Validation? What is market validation?

User Testing 52

User Testing Startups Product Research Testing 52

freshtrax

JULY 16, 2019

This makes it a hot spot for startups in Japan because of how much potential there is to grow there. These investments stimulate entrepreneurship in Japan causing the Japanese startup scene to be hotter than ever before. Curious to know which innovative startups are successful in Japan? Market Capitalization. SanBio Ltd.

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Research Software Reporting Tools Startups Data Visualization 91

The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. One of the hardest challenges of any product and any startup is of course reaching product-market fit. The good news is that product-market fit, like people, and cars, have their own “operating system”. product-market fit under the hood.

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User Testing Product Marketing Marketing Customer Experience 128

PMLesson's Ace the PM Interview

MARCH 26, 2020

Considering a career in management consulting or product management? Consultant Consultants are in the business of advising people in a specific field. Clients hire consultants when their businesses require assistance achieving a desired goal (eg. There may be a consultant out there who can help.

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Consulting Technical Advisors Analytic Tools User Testing 52

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. Photo by Quang Nguyen Vinh on Pexels When I first started my consulting business , I attended a sales coaching workshop.

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User Testing Product Marketing Marketing Customer Experience 78

Mind the Product

FEBRUARY 5, 2019

Did you know that 42% of startups fail because no one wants to buy their product? Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. Who owns Product/Market fit – Marketing, Sales, or Business?

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User Testing Product Marketing Marketing Product Research 144

Intercom, Inc.

NOVEMBER 20, 2018

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. Define your marketing personas. To do this it is necessary to create marketing personas that represent your ideal prospect or match your ideal customer profile. How do they describe the category?

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

The Product Coalition

JUNE 14, 2020

Using Sean Ellis Test For Measuring Your Product/Market Fit Sean Ellis, who is the author of “ Hacking Growth ,” as well as the first marketer at Dropbox and the guy who coined the phrase “ growth hacking ,” has a simple technique that helps product teams to measure whether they reached their product/market fit or not.

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User Testing Product Research Product Marketing Testing 89

The Product Coalition

DECEMBER 6, 2023

Here is how a product strategy can help you create business results, even when the market is not in your favor. I sat with an entrepreneur who was helping me with market research for the work I do with startup founders and explained to him what I do. If you feel it touches marketing and sales, you are right.

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Product Strategy Research Software Strategy User Testing 114

The Product Coalition

JUNE 17, 2019

Every startup goes through three basic stages as it strives to become the next Uber or Amazon: idea, launch, and growth. The secret to becoming a successful startup lies in knowing your strengths and weaknesses and overcoming all the obstacles you will face along your journey. Why Do Most Startups Fail? No Market Need.

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Startups User Testing Reporting Tools Fractional CTO 60

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product Coalition

JUNE 18, 2023

Photo by cottonbro studio on Pexels When I started Infinify, I told the world I am shifting to product consulting. I knew what I really wanted to do, and the way I understood the term ‘product consulting’ described it quite well. The market, however, understood it differently. That’s the whole reason VCs invest in startups.

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Naming User Testing Feedback Software Weak Development Team 135

Mind the Product

APRIL 19, 2017

We decided, about 18 months ago, that our consultancy business model, though growing and successful, could benefit from diversification — specifically, from creating something with tangible intellectual property. Let me explain: Why a Product Startup? Six months later we began building our first software product. Excellent questions!

Startups 75

Startups Technical Review Government Customer Experience 75

Bain Public

MAY 29, 2020

It is a known fact that startups which are accompanied or coached, view their chances of success as being much higher compared to those that are not. of accompanied startups assess their chances of survival as strong, especially during the current uncertain climate. of startups rate their chances of survival as high, 13.5%

CTO Coach 52

CTO Coach Research Software Feedback Software Startups 52

The Accidental Product Manager

AUGUST 8, 2022

India is one of the world’s largest untapped markets and music streaming is only now arriving there. Which streaming service will serve this new market? The reason for this is because the market is very nascent and not at all saturated. India is an important market for all of the streaming music companies.

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User Testing Marketing Product Management Product Manager 65

Bain Public

JUNE 14, 2021

(Montréal, Canada) – Paul Ortchanian, Founder, CEO, Head of Product of Bain Public joins Cédric Tawil, Director at Startup Grind Montreal , in a fireside chat discussing what the future of product management holds and how businesses can prepare for it. This fireside event is hosted by Cédric Tawil from Startup Grind Montreal.

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Startups Research Software Product Management Product Manager 52

The Product Coalition

OCTOBER 13, 2019

Pitfalls of Service-Led vs Product-Focused startups I have been on both sides of the spectrum and it has worked well for companies like Infosys, TCS which take on large service agreements with organizations and provide consulting services or develop software. What if a feature doesn't really address the larger market need?

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Startups User Testing Software Review Feedback Software 64

Bain Public

JULY 22, 2021

(Montreal, Canada) - Paul Ortchanian, Founder, CEO, Head of Product, Data and Strategy of Bain Public , will lead a workshop on July 22nd in collaboration with Forum Ventures , formerly known as Acceleprise -- an early-stage fund and B2B SaaS startup accelerator!

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Workshop Startups Data Visualization B2B 52

Mixpanel

DECEMBER 13, 2021

Though much has changed in the few years since then, including Chen parting with the company to become a full-time investor and consultant, the thing that brought us together for our chat this time, his new book, takes us right back to the hallways of his former HQ. With the market today, it’s really, really hard to break through the noise.

Analytic Tools 98

Analytic Tools Marketing Data Visualization Onboarding KPIs 98

The Product Coalition

NOVEMBER 27, 2018

startups fail because CEOs have lousy bosses Why do startup fail? you’ll find hundreds of articles, most pointing to the same reasons: No market need Ran out of cash Team problems Pricing/product/business models issues Competition One small problem I have with these reasons. thinking_face: Let’s say a company’s marketing sucks.

Startups 60

Startups Fractional CTO Analytic Tools Weak Development Team 60

UX Planet

JANUARY 16, 2024

By Mary Moore, copywriter at Shakuro Branding holds the promise of propelling your venture to new heights, capturing hearts, and securing your place in the market. For startups and product owners, the stakes are high, and the path is treacherous. Time pressure: The urgency to bring a product to market leads to shortcuts.

Branding 89

Branding User Testing Product Research Data Visualization 89

PMLesson's Ace the PM Interview

FEBRUARY 4, 2019

I helped technology and resource startups raise capital and get listed on the Venture Exchange up in Toronto. He was running a marketing agency at the time with a B2B focus. Through my work as a product consultant and product management instructor, I’ve discovered that there are a lot of questions about what product management is.

Consulting 72

Consulting Customer Experience Web Development Web Developers 72

Bain Public

APRIL 28, 2020

As today’s uncertain market rapidly changes, remaining successful requires a more entrepreneurial product-orientation. Using Market Sensing and Knowledge Creation. What’s the difference between market sensing and market research, you ask? It’s a tool for developing an organization and responding to market dynamics.

User Testing 52

User Testing Marketing Customer Feedback Data Visualization 52

Mind the Product

JULY 9, 2019

After leaving the Navy and working on nuclear submarines, Dan Olsen embarked on a career that has spanned enterprises and start-ups, consulting, speaking, writing, and running the Lean Product & Lean UX meetup. He joined us to talk about product/market fit: what it is, how to know when you have it, and how to achieve it.

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Product Research Customer Experience User Testing Entertainment 147

The Product Guy

JANUARY 27, 2017

In our a recent live stream from one of our mentors of The Product Mentor , Krishna Madhuvarsu, lead a conversation around “Product Management in Startups vs. Enterprises”. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Amanda Ralph Product Management Consultant.

Analytic Tools 60

Analytic Tools Research Software Enterprise Startups 60

Bain Public

JANUARY 24, 2021

These online workshops will host startup founders from the Toronto, New York, and San Francisco cohorts! They are known for their focused and hands-on approach to Go-To-Market and fundraising for early stage companies. Paul’s unique experience brings together the necessity of great engineering and the beauty of product strategy.

Workshop 52

Workshop Startups Data Visualization B2B 52

Mind the Product

JANUARY 24, 2017

Therein lies the opportunity for a product management consultant. Consulting on a part-time and freelance basis may be a viable option for you, depending on where you are in your career. Even if you’re only thinking about it as a temporary move, it’s important to think about the goals you may have as a consultant.

Consulting 70

Consulting Customer Experience User Testing Reporting Tools 70

Product Innovation Educators

JANUARY 1, 2024

Our first book was Corporate Explorer: How Corporations Beat Startups at Innovation. This sounds outrageous, but although it is challenging for corporations to innovate and get into a market ahead of a startup, it does happen far more often than we realize. Nobody listened to him, so he left and went to a startup.

Analytic Tools 98

Analytic Tools Data Visualization Research Software Strategy 98

Userpilot

AUGUST 30, 2023

Product Drive is Userpilot’s FREE online event where experts from top companies come to share growth and marketing insights. Product Drive is Userpilot’s FREE online event where experts from top companies come to share growth and marketing insights. The event is for anyone responsible for driving growth for their product.

Customer Experience 104

Customer Experience User Testing Customer Feedback Research Software 104

Mixpanel

OCTOBER 6, 2022

Over the course of my career, I’ve sat in dozens of conference rooms, Zoom meetings, retreat centers, and team outings all created with the sole purpose of getting Marketing and Product talking. There are product goals and marketing goals. Our customer doesn’t care what’s Product and what’s Marketing. There are P1s and P2s.

Data Visualization 59

Data Visualization Onboarding KPIs Marketing Analytic Tools 59

freshtrax

AUGUST 3, 2021

Gender gap in various industries has been a topic of discussion with there being a huge gap in the percentage of women who are startup entrepreneurs. This is especially true in Japan, where the gender gap in the startup community is even wider than the U.S. The startup world is completely male dominated. tomochinski.

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