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How to Break into Product Marketing Management (PMM)

PMLesson's Ace the PM Interview

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

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Top 11 Female Product Management Influencers to watch in 2022

Userpilot

So to celebrate International Women’s Day – as usual – we’re casting the spotlight on some of the most prominent influencers and thought-leaders in Product – who also happen to be ladies. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

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That is each flavour of product manager responsible for?

The Product Coalition

In my previous post, I introduced the four different flavours of product manager, depicted by the PM quadrants matrix. What are the four flavours of product manager? In this post, I’ll go into the responsibilities for each of the four ‘flavours’ of product manager.

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Free User Persona Template for SaaS – The Fastest Way to Create a User Persona for Your SaaS Business

Userpilot

They will give their user personas cute names (Nerdy Nancy, Manager Mike) and personality traits (Likes to slam a couple cold ones on the weekend) that have nothing to do with how they are going to use your product – and most importantly – why. Now, you need to learn more about these users. Elizabeth Wu. Pain Points.

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Product Conferences In 2021 You Can’t-Miss

Userpilot

February Product Conferences. Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance.

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The Ultimate List of Product Leaders You Must Follow (UPDATED)

The Product Coalition

Remember that developing a public profile can be an asset for aspiring Product Managers : perhaps these profiles will inspire you to take a more active role. For sure, joining a group of product professionals in your town can help you start building your community. Can you find your name? Hey, maybe you even made it on the list!

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The Ultimate List of Product Management Resources: Books, Blogs, and More

Gainsight

Come for their Annual Product Management and Marketing Survey, stay for their articles that cover everything from AI to product launches to pricing and everything inbetween. Start with this: The Four Key Hurdles to Successful Product Launches. Slack Groups for Product Managers. Product School.

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