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10 Must-Have Code-Free Product Marketing Tools – The Only Tools You’ll Really Need As a Product Marketer

Userpilot

In this post, we’re going to provide you with the best Product Marketing tools for each Product Marketing Job-To-Be-Done – which are critical for allowing your product marketers to do their work independently from your dev team or graphic designers! Conversational Marketing : Intercom.

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From Product Management Back to Strategy

The Product Coalition

My personal passion is to bring back this very important dimension into product management and leadership. As a product manager , you must understand strategy and business, but your responsibilities as well as your day-to-day activities are focused more on execution.

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The SaaS Marketing Playbook for Exceptional Growth in 2021

Userpilot

You will discover the latest content marketing trends by people who began their careers as content writers and have no shortage of MQLs. Creative email strategies and other outbound hacks, and of course, this playbook wouldn’t be complete without Product-led growth frameworks that have led to double-digit ARR growth rates.

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Sparking conversations: How every team can benefit from conversational support

Intercom, Inc.

In fact, when we engaged Forrester Consulting, an independent research firm, in April 2021 to explore how channel preferences are changing, they found that preference for messaging-based support has significantly grown since the beginning of the pandemic. Teams that benefit: Sales, marketing, customer success.

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CPO of Zuora, Chris Battles Shares How to Bridge into the Field of Product

Gainsight

Chris revealed that as CPO, he sees his role as having accountabilities for ALL the product strategy, product roadmap, and product execution. He believes his job entails everything outbound through product marketing into the field organization. From finance and investment banking to product?

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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

It was really like the early days, and from there I built with the team all of the go-to-market engine, from building the first sales team, then thinking about how to make the organization evolve as we were growing and finding product-market fit to where we are today. That’s what we call the start phase.

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Starter KPIs for B2B/Enterprise

Mironov Consulting

This makes sense when most outbound spending is through Marketing (not field sales) and we can isolate campaigns or messages or channels with enough volume to accurately compute CAC. Fitbit sold 28M units before being acquired, having tested hundreds of distinct marketing campaigns.).

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