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CPO of Zuora, Chris Battles Shares How to Bridge into the Field of Product

Gainsight

They are trying to help businesses, no matter the industry, embrace the subscription economy and win it by providing cloud-based software solutions, especially for billing and revenue recognition. He believes his job entails everything outbound through product marketing into the field organization.

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Starter KPIs for B2B/Enterprise

Mironov Consulting

A music streaming service needs different health indicators than an aircraft manufacturer or online ad marketplace or security software vendor or dating app. Companies in the foreign exchange markets make a lot of money. Let’s switch out of ERP systems and become currency traders.” But metrics aren’t generic.

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Sparking conversations: How every team can benefit from conversational support

Intercom, Inc.

And for your support team, using the right conversational support tool and framework allows them to maximize their resources, so they can focus on solving complex queries and building long-term customer relationships. Teams that benefit: Product, research and development, product education, customer success, sales, marketing.

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The SaaS Marketing Playbook for Exceptional Growth in 2021

Userpilot

Like any playbook in sports, your marketing playbook is only as good as the coach who wrote it. That is why we asked some of the best SaaS marketing practitioners for their best plays with the highest win percentage. SaaS Marketing Playbook Table of Contents. Why Having a SaaS Marketing Playbook Is Important.