Avoid ‘Product’ Ground Hog Day: Unlocking Success When Crafting an Outcome-Driven Roadmap
The Product Coalition
OCTOBER 30, 2023
What about the customer’s goals? Of course, customer goals are important, but your roadmap must also incorporate goals from the company. Here is an example: Objective: Increase customer satisfaction by 10%. Key Results: Reduce the number of customer complaints by 50%. You need both.
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