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519: Product verification, most important of the 19 activities of product management – with Nishant Parikh

Product Innovation Educators

How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers. Why study the 19 key activities of software product managers?

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Y Oslo 2024: When It Comes to Discovery, Something is Better Than Nothing

Product Talk

We covered how to manage messy opportunity solution trees , the most common challenges teams face when getting started with the discovery habits, what Im working on next, and so much more. I started my career as a software engineer. How are we building production-quality software? I think that was in 2004. What does that mean?

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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

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Tools of the Trade: Finding People to Interview Before You Have Customers

Product Talk

These touchpoints will allow you to collect stories that help you identify opportunities and build out your opportunity solution tree. For this Tools of the Trade , I spoke with several members of the CDH community to learn how they have approached recruiting customers or users in the very early stages of a product or company.

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Tools of the Trade: Recruiting Customer Interview Participants

Product Talk

When it comes to continuous discovery , there’s no such thing as “the perfect tool.” Instead of seeking the best tool out there, it’s much more effective to look for the best tool for your team. Teresa often says, “The best tool is the one that your team will use.” Today, we’re taking a slightly different approach.

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Product in Practice: How Passion.io Applies Continuous Discovery to the Employee Experience

Product Talk

For this edition of Product in Practice, were not talking with a product manager, a designer, a UX researcher, or even an engineer. Eva Spexard is the Head of Operations and People at Passion.io , a mobile app builder for creators. helps its customers monetize their passion and skills and reach their audiences with their own app.