Mind the Product

APRIL 24, 2018

We thought that by building an app subscription service for Mac users (and for ourselves, of course) we didn’t need to invest heavily in customer development. Yaroslav Stepanenko, Product Marketing Manager at Setapp.com in front of our early customer acquisition funnel performance stats. Useful questions for B2B products).

User Testing 146

User Testing Customer Feedback Customer Experience Data Visualization 146

Userpilot

AUGUST 29, 2023

This article also introduces popular market validation methods and explains how product teams can develop a solid validation plan! TL;DR Market validation helps you answer the question of whether there are enough potential customers who are willing to pay for your product. Market validation methods: in-app survey.

User Testing 82

User Testing Product Research Data Visualization Research Software 82

PMLesson's Ace the PM Interview

MAY 19, 2020

Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering. Product Marketing is one of the most collaborative roles within an organization.

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

PMLesson's Ace the PM Interview

MAY 5, 2020

Robin was a Product Marketing Manager at Google and now a Product Manager at Google. He'll deep-dive on what a typical day as a Google Product Marketing Manager looks like. I worked in Product Marketing at Google for 5 years across 3 different continents across consumer products like Google Search in the U.S

User Testing 52

User Testing Product Marketing Product Research Marketing 52

Userpilot

JUNE 20, 2023

TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need. Apart from testing the demand for the product, idea validation helps teams assess if they have the necessary expertise and resources to build the product.

User Testing 78

User Testing Product Research Feedback Software Customer Feedback 78

Userpilot

SEPTEMBER 29, 2023

The product development process is part art, part science, and all important to the success of your SaaS. In this article, we've got a comprehensive review of the entire product development process. While product development describes the process of creating the product itself (i.e. Ready to get started?

User Testing 87

User Testing Feedback Software Research Software Product Research 87

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

The Product HQ

APRIL 20, 2024

While there are several approaches to product development, there are five main phases that a product team has to go through to guarantee the project’s success: Research: In this stage, product managers investigate both their product market as well as the needs of possible users.

Research Software 52

Research Software Feedback Software Analytic Tools Customer Experience 52

Userpilot

AUGUST 15, 2023

Start by conducting extensive market research to understand the landscape, map out the needs of individual users to understand pain points, develop a clear value proposition, and then define key performance indicators to measure progress against. Different types of product launch plans Context is everything.

Feedback Software 72

Feedback Software Research Software Analytic Tools Product launches 72

Userpilot

NOVEMBER 21, 2023

New feature or product enhancement checklist: Gather ideas for new features and improvements from customer requests and feedback. Once the feature development is over, run beta tests to evaluate it in real-life conditions. Why is a product launch checklist important? Launching a product is nerve-wracking.

Product launches 80

Product launches User Testing Product Research Analytic Tools 80

The Product HQ

MAY 10, 2024

Defining product strategy Product road map development Leading and managing different types of teams Working with customers to understand their requirements Transforming customer requirements into features and enhancements Hence, having the basic soft and technical skills is not enough to transition toward a group PM.

Customer Experience 52

Customer Experience Product Management Product Manager Research Software 52

Userpilot

JULY 24, 2023

A typical launch plan includes everything from the ideation phase to the conceptualization and testing of your ideas. An effective product launch checklist includes the following: Define your target audience and build out your user personas. Craft your product positioning statement. Launch your product.

Product launches 78

Product launches User Testing Product Research ChatGPT 78

Userpilot

JULY 18, 2023

Here are a few typical responsibilities that you can find in a product manager job description. Conduct market research and user research The product management process starts with market and customer research. In this way, PMs can identify gaps in the market and opportunities to outcompete rivals.

Data Visualization 80

Data Visualization Product Research User Testing Onboarding KPIs 80

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 93

B2B User Testing Research Software Analytic Tools 93

The Product HQ

MAY 10, 2024

In the conceptualization phase, product managers must identify the vision, mission, and requirements that will condition how a team builds out a product. To do so, startup product managers will need to conduct market research to maximize product-market fit. And don’t forget to practice what you learn.

Startups 52

Startups Customer Experience User Testing Technical Review 52

The Product HQ

APRIL 20, 2024

This position carries tremendous responsibility because the product’s entire lifecycle rests on the product manager’s shoulders, from ideation to launch. By enrolling in a product manager course, you have the opportunity to learn fundamental technical skills.

B2B 52

B2B User Testing Research Software Analytic Tools 52

Userpilot

JANUARY 14, 2023

Product-Market Fit is a measure of how well your product satisfies your user needs. Building the perfect product before launching is not possible. Tracking product usage gives you an objective view of user engagement and allows you to improve it with in-app messages. PMs use the Sean Ellis test for this purpose.

Feedback Software 86

Feedback Software Research Software Product Research User Testing 86

The Product HQ

MAY 10, 2024

In cases where the product incorporates complex technology, some product teams handle supercomputers. The Unknown: Even though machine learning technology has evolved in recent years, it remains a new field with a lot of complexities to test and understand. To do this, there are various courses available.

Artificial Inteligence 52

Artificial Inteligence Reporting Tools Research Software Technical Review 52

Userpilot

NOVEMBER 14, 2022

When launching the product , consider a small-scale beta launch first. Keep track of the product-market fit and iterate to maintain it. Incremental innovation will help you add value to the product and avoid product parity. What about product strategy? Product plan vs go-to-market (GTM) plan.

Product Research 90

Product Research User Testing Research Software Onboarding KPIs 90

Userpilot

OCTOBER 13, 2022

To differentiate your product successfully, conduct market research, track product usage , and collect feedback to identify user needs. Product-market fit is a good indication of how competitive your product is. The parity product market is driven by price differentiation.

Product Research 79

Product Research User Testing Feedback Software Research Software 79

Userpilot

SEPTEMBER 11, 2023

A soft launch releases the product to a limited audience, a minimal launch releases only a limited feature set, and a full launch releases the full product to everyone. It involves market research, goal setting, and the development of your go-to-market strategy. Sample user persona for a product marketer.

Product launches 94

Product launches Product Research Data Visualization Research Software 94

Userpilot

APRIL 6, 2023

Longer development cycles Developing unwanted features delays the product launch or the update release. And it’s not only the extra time needed for writing code but also testing and quality assurance. Failure to reach product-market fit Overengineering often delays the moment companies reach product-market fit.

Feedback Software 83

Feedback Software Analytic Tools Research Software User Testing 83

The Product HQ

APRIL 20, 2024

As product managers, you have to work in a hybrid setting where you manage the strategy and act as an individual contributor. That means a better grasp of market research, a deep understanding of the bigger picture, and an understanding of how it affects the product management department.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

Userpilot

SEPTEMBER 29, 2022

When users are used to the product and can use it effectively, its relative value grows. Product value depends on external factors and it’s difficult to measure. You can estimate it with Product-Market Fit ( PMF ) and Net Promoter Score ( NPS surveys ), by collecting qualitative feedback and tracking product usage.

User Testing 85

User Testing Product Research Feedback Software Analytic Tools 85

Userpilot

OCTOBER 21, 2022

Product managers are responsible for the overall product success throughout its lifecycle. The product management role is very complex. Product managers carry out market research, lead product discovery , oversee the development teams as they are working on the solutions, and coordinate the product launch.

Feedback Software 62

Feedback Software Analytic Tools Research Software User Testing 62

Userpilot

MARCH 8, 2022

Experience in e-commerce, subscription, marketplace, and retention-focused products. She's an expert in Product Management, User Interviews & Testing, Prototyping, Data Analytics, Product Marketing, Ecommerce, Self Service, Advertising, Sales, Event Management, Market Research, and Account Management.

Technical Advisors 107

Technical Advisors Product Research Analytic Tools User Testing 107

Userpilot

NOVEMBER 18, 2021

To discover your own Aha Moment for your SaaS, consider your primary value proposition, compare the in-app behavior of power users against churned ones , and don't forget to keep testing and iterating on your hypotheses. The Aha Moment can be defined as the instant when your users realize the value of your product for the first time.

Analytic Tools 87

Analytic Tools Research Software Feedback Software User Testing 87

Product Talk

DECEMBER 9, 2020

Hope Gurion coached the Seera team using Product Talk’s Continuous Discovery Habits curriculum. Unless, of course, that sentence is, “I had to cancel all my travel plans in 2020.”. Next, the sourcing team carried out research to identify various means to secure alternative accommodations. You can find them here. Tweet This.

Travel 137

Travel Data Visualization Product Research Research Software 137

The Product Coalition

DECEMBER 11, 2023

Another example is product-led growth, which combines lower prices with a self-service approach. That, too, might not be the answer, as we explain deeply in our Unboxing PLG course. To test yourself, see where are you making compromises that are based on the assumption of one or more such constraints. That’s part of the job.

Customer Experience 78

Customer Experience User Testing Weak Development Team Research Software 78

Userpilot

NOVEMBER 21, 2022

Before the release, the product launch manager is involved in market and customer research. They also take part in the validation and testing of ideas. The insights from the market research feed into the go-to-market strategy. Product launch manager role after launch.

Product launches 85

Product launches Product Research User Testing Research Software 85

Userpilot

FEBRUARY 21, 2022

A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage. The aim of the pre-launch phase is to get your product and your business ready. The launch phase revolves around building and implementing your go-to-market (GTM) strategy. jobs to be done.

Research Software 87

Research Software Feedback Software Onboarding KPIs Product launches 87

Mixpanel

DECEMBER 13, 2022

And one thing I’ve learned when trying to understand their wants and needs is this: Asking users what they want from a product (and believing them at face value) is a fool’s errand. That’s not to say user interviews and other forms of market research are a waste of time. And there’s product analytics, of course.

Data Visualization 64

Data Visualization User Testing Analytic Tools Research Software 64

Product Manager in Heels

APRIL 7, 2016

I just wrapped up teaching a 10-week Product Management course at General Assembly in Boston, and it was an amazing experience. The 24-student class had people in Product Management roles, people launching products of their own and people hoping to get into Product Management.

User Testing 40

User Testing Product Research Product Management Product Manager 40

The Basics of Product Management

MAY 24, 2020

Software Development Life Cycle (SDLC) is the process of building software, using 6 phases – Analysis, Definition, Design, Coding, Testing and Deployment. Software Development Life Cycle (SDLC) is the process of building software, using 6 phases – Analysis, Definition, Design, Coding, Testing and Deployment. Definition.

Software Developers 52

Software Developers Software Development Research Software Software Review 52

Userpilot

OCTOBER 8, 2021

If you want to take your SaaS company's MRR to the next level , it might be time for you to investigate the subject of product growth platforms. By turning your product itself into a viral sales engine, these platforms take the pressure off traditional sales and marketing departments — and, of course, their associated budgets.

Analytic Tools 87

Analytic Tools Research Software Data Visualization Product Research 87

Userpilot

JUNE 2, 2022

Digital products designed with global expansion in mind are easier to localize and launch in a new market. Before you start going global, make sure you have Product-Market Fit in your original market. Next, research what it will take to achieve PMF in the target market. Run soft launches experiments.

User Testing 52

User Testing Research Software Customer Experience Feedback Software 52

Mixpanel

AUGUST 3, 2023

Marketing analytics is a practice of collecting and measuring marketing data—and using tools that can offer a clear picture of the path from casual website visitors to valuable paying customers. Of course, we at Mixpanel, being the pioneers of event analytics, have our own opinions on how to approach marketing analytics.

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience User Testing 52