Userpilot

NOVEMBER 21, 2022

What does the product launch manager do? Does your organization really need such a role if you already have a product manager ? The product launch manager coordinates the work of cross-functional teams and supports the product manager during product launches. What is a product launch manager?

Product launches 93

Product launches Product Research User Testing Research Software 93

Userpilot

JULY 24, 2023

Every new product launch is equal parts intimidating and exciting. As the market becomes increasingly saturated with similar SaaS products, your product launch can easily get lost in the noise. In this article, we take a deep dive into the technicalities of a product launch.

Product launches 87

Product launches User Testing Product Research ChatGPT 87

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

SEPTEMBER 14, 2022

Knowing how to launch a product successfully is no easy feat – it takes careful planning, execution, and coordination. But when done right, a product launch can significantly succeed your business. So, how do you go about launching a product successfully? Market Research. Advertising.

Product Research 86

Product Research Feedback Software Research Software Product Marketing 86

Userpilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. How to build a team to implement your go-to-market plan: Set clear milestones for your team.

Research Software 76

Research Software Data Visualization User Testing Marketing 76

Userpilot

JULY 31, 2023

What does a product marketing manager (PMM) do? This is the question on the lips of many marketing professionals browsing through opportunities at tech companies. Chances are you already know their broad responsibility is to develop and implement a marketing strategy roadmap for a specific product.

Product Marketing 88

Product Marketing Onboarding KPIs User Testing Marketing 88

Userpilot

NOVEMBER 21, 2022

In this article, we’re going to break down what beta testing is, what makes a good beta tester, how to find and recruit them, and the difference they can make for you and your software. Beta testing is a term that describes a specific type of test activity: testing with actual users prior to launch. Ready to get started?

User Testing 89

User Testing Feedback Software Analytic Tools Research Software 89

Userpilot

APRIL 6, 2023

Developing and releasing sophisticated products with all the bells and whistles imaginable might seem like a great idea. After all, you want your newly released software to be as good as it gets when it’s finally launched, right? This means complicated UI , redundant features, and unnecessary use of complex technologies.

Feedback Software 92

Feedback Software Analytic Tools Research Software User Testing 92

Userpilot

JANUARY 14, 2023

Successful SaaS products satisfy user needs and realize organizational business goals. Product success is necessary both for the product manager and for the organization to grow. To build successful products, make sure to align the product strategy with the product vision. Are you ready to dive in?

Feedback Software 94

Feedback Software Research Software Product Research User Testing 94

Userpilot

SEPTEMBER 29, 2023

The product development process is part art, part science, and all important to the success of your SaaS. In this article, we've got a comprehensive review of the entire product development process. While product development describes the process of creating the product itself (i.e. Ready to get started?

User Testing 96

User Testing Feedback Software Research Software Product Research 96

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? But an interview is, of course, only the first step. One of the best and first things you should do is review the most common product marketing interview questions and answers. What's your favorite marketing campaign?

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

OCTOBER 21, 2022

Product managers are responsible for the overall product success throughout its lifecycle. The product management role is very complex. Product managers carry out market research, lead product discovery , oversee the development teams as they are working on the solutions, and coordinate the product launch.

Feedback Software 69

Feedback Software Analytic Tools Research Software User Testing 69

Userpilot

JUNE 9, 2021

Are you thinking about a career in product, but you’re not sure whether you should pursue Product Marketing or Product Management? To explain the difference in the simplest of terms: Product Managers build product features and Product Marketers promote them to their audience and users.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

ProductPlan

SEPTEMBER 13, 2022

Industry veterans and startups quickly try to stand out in an already clustered SaaS market. It takes more than just keeping up with the competition on product comparison checklists to stay relevant. Effective product teams position their solutions as market leaders. Killer features for niche markets.

Feedback Software 52

Feedback Software Research Software Differentiation Product Research 52

Mind the Product

APRIL 24, 2018

Setapp provides Mac users with a way to use and discover new apps, and developers with a new way to reach customers and generate extra revenue. We liken Setapp to Netflix for Mac software: the user pays a monthly subscription and receives access to a suite of curated Mac apps. It’s a new style of distribution for Mac apps.

User Testing 145

User Testing Customer Feedback Customer Experience Data Visualization 145

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. What skills do I need as a product marketing manager?

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

Userpilot

JANUARY 25, 2021

User persona templates are a shortcut to creating a user persona from scratch for your SaaS business. Contrary to conventional wisdom, for B2B SaaS, you don’t need to fill in every little detail about your user like their favorite food or where they went to school to create a user persona – it’s not a dating profile.

Analytic Tools 55

Analytic Tools Research Software User Testing Customer Experience 55

PMLesson's Ace the PM Interview

MAY 4, 2022

Want to skip ahead and learn the most common product marketing manager interview questions and answers? Sneak Peak: - What is your favorite marketing campaign? Estimate the market size for a new product. Have you ever investigated a technology product and instantly had a good feeling for what it was?

Product Marketing 52

Product Marketing Marketing Data Visualization Technical Review 52

Userpilot

NOVEMBER 14, 2022

What’s product planning? How do you apply your product management skills and knowledge to build a robust product plan? What tools do you have at your disposal? Perform a competitive analysis of the currently available solutions to the user problem. What is NOT product planning. Why is it important?

Product Research 96

Product Research User Testing Research Software Onboarding KPIs 96

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Userpilot

OCTOBER 25, 2022

Strategic Product Management Activities and Tips. Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. They tell the product management team what they need to achieve.

Product Research 91

Product Research User Testing Customer Feedback Research Software 91

Userpilot

MARCH 18, 2021

A successful customer retention strategy requires constant iteration and innovation to keep up with an ever-changing SaaS market environment. Take a look at how these companies position themselves: Product Onboarding Tool. vs. A Product Onboarding Tool for Startups. Marketing + Acquisition Strategist.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

BrainMates

SEPTEMBER 18, 2019

It’s heart-breaking that, after all the effort that goes into developing and launching a new Product, from so many different people, 40% of product launches fail. Markham’s landmark study showed [1] and this is what we learned about at the latest Product Talks in Sydney. lack of effective product marketing.

Product launches 49

Product launches User Testing Weak Development Team Product Research 49

Userpilot

FEBRUARY 17, 2021

February Product Conferences. Big names like the Product Marketing Alliance, Product World, and Product Con are still going through with virtual versions of their flagship conferences. Product Marketing Rendezvous. Source: Product Marketing Alliance. Source: Spmsummit.org/india.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

Roy Madden

JANUARY 29, 2021

We are looking for a VP Marketing with a proven track record of driving growth in an early stage B2B SaaS environment. You will be responsible for developing and executing the Feedly marketing strategy. Work cross-functionally with teammates across the company to launch new features on time and at a high quality bar.

White Paper 118

White Paper Marketing User Testing Customer Experience 118

Userpilot

MARCH 8, 2022

She's an expert in Product Management, User Interviews & Testing, Prototyping, Data Analytics, Product Marketing, Ecommerce, Self Service, Advertising, Sales, Event Management, Market Research, and Account Management. Susan’s largest contributions to the Product Management field.

Technical Advisors 113

Technical Advisors Product Research Analytic Tools User Testing 113

The Product Coalition

FEBRUARY 5, 2019

In fact, sometimes it seems that the latest, most popular solution; suddenly grows old. In a world with such flows, you need some reliable figures to guide you: you need the best product managers. He is very involved in content marketing discussions on his blog. Which is why you need to be up-to-date 24/7.

Research Software 61

Research Software Analytic Tools User Testing Data Visualization 61

Userpilot

AUGUST 15, 2023

There’s a vast gap between a great idea and bringing that idea into reality: and there’s no better example than a product launch plan. If you get your product launch plan wrong, all the hard work and effort of building your product might be for nothing. Post-launch is a crucial phase too.

Feedback Software 80

Feedback Software Research Software Analytic Tools Product launches 80

Userpilot

FEBRUARY 5, 2021

This can mean testing different onboarding experiences to e.g. improve activation, test different variants of product launch experiences to boost new feature adoption, or try to push upsells to users at the right time by triggering offers based on in-app events. Here’s why the role of a product growth manager is important.

Onboarding KPIs 104

Onboarding KPIs User Testing Customer Experience Analytic Tools 104

Usersnap

JULY 11, 2021

Building your product, reaching product/market fit, hiring team members, doing marketing and getting your first customers on board. One-to-one communication: if you’re planning a strategy for your product launch, you put a lot of thoughts into your marketing activities and which channels you should handle.

User Testing 52

User Testing Customer Feedback Customer Experience Feedback Software 52

Userpilot

APRIL 29, 2021

The myth of the ‘killer feature’ and believing that all your product problems can be fixed with more features (or the ‘one big thing’) leads to the so-called ‘Build Trap’. Rather than trying to increase the number of features, ask yourself how you can drive more value with the product you already have. New is sexy. Old is boring.

Weak Development Team 105

Weak Development Team Product Research User Testing Customer Experience 105

Intercom, Inc.

SEPTEMBER 2, 2021

At a product-first company like Intercom, our product marketing team has always had a crucial role – and over the years, we have often discussed how we approach product marketing. Of course, not all companies go about product marketing in the same way. Every step of the way.

Product Marketing 211

Product Marketing Marketing Research Software Customer Experience 211

The Product Coalition

SEPTEMBER 2, 2019

It was launched in 2011 and went broke in 2013 because people didn’t buy the product. And Google Wave is a universal communication platform that appeared in 2010 and was closed in 2012, as nobody could understand what it was or how to use it. It’s obvious that these tools were developed with little or no customer participation.

User Testing 60

User Testing Customer Feedback Product Research Customer Experience 60

Userpilot

NOVEMBER 28, 2023

What GTM metrics should you track as a product marketer? On your way to building a go-to-market strategy to launch a new product, you might wonder the former question a lot. GTM metrics are pieces of data or indicators that help product marketers like you keep track of the success of their strategy.

Analytic Tools 90

Analytic Tools Research Software Feedback Software Data Visualization 90

Alchemer Mobile

OCTOBER 9, 2018

Panelists included: Daniel McCone, Digital Marketing & Innovation Manager at Dunkin’ Brands. Katie van Zyl, Director of Product Management at GoDaddy. Christopher An-Traumer, Product Manager at Premera Blue Cross. Ashley Ettwein, Director of Product Marketing at ADT. Looks like we’re good.

User Testing 150

User Testing Customer Feedback Customer Experience Feedback Software 150

The Product Guy

APRIL 21, 2019

There is one key tool used by successful customer-centric businesses that most product managers disregard. From a product manager’s perspective, it’s important to focus on product-centricity, which means having a product or service that responds to customer needs and then getting as many customers as possible who have these needs.

Data Visualization 151

Data Visualization User Testing Customer Experience Product Research 151

Userpilot

JULY 15, 2019

In-app marketing – Everyone’s doing it in bits and pieces. This guide will give you a holistic idea of in-app marketing, what to improve and how to attract, acquire and retain more users. Ultimately, using in-app marketing to retain customers and upsell to your users is a no-brainer.

Analytic Tools 77

Analytic Tools Feedback Software Research Software Marketing 77