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How Delta Testing Keeps the Focus on Customer Delight During Agile

Centercode

One of the greatest traits of agile development is that it allows teams to respond to customer desires quickly. Its flexibility and conduciveness to rapid iteration opened the door to product evolution through small, successive improvements. But Agile, while incredibly useful, is really just a project management method.

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How do market researchers add experimentation to drive better business outcomes?

DISQO

Plus, either way, you need to be good at quickly recognizing and correcting bad decisions. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. But it simply can’t inform the day-to-day decisions that product teams need to make.

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How do market researchers add experimentation to drive better business outcomes?

DISQO

Plus, either way, you need to be good at quickly recognizing and correcting bad decisions. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. But it simply can’t inform the day-to-day decisions that product teams need to make.

article thumbnail

How do market researchers add experimentation to drive better business outcomes?

DISQO

Plus, either way, you need to be good at quickly recognizing and correcting bad decisions. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. But it simply can’t inform the day-to-day decisions that product teams need to make.

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Calm’s Will Larson on how to build a technical leadership career

Intercom, Inc.

After writing An Elegant Puzzle about the challenges of engineering management in high-growth organizations, his focus shifted to a career path that’s much less understood – the technical leadership track. If you’re a senior engineer and want to further your career, what skills should you develop? Will Larson: I would love to.

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Business model first–and other innovation insights for product managers Aug 19, 2016 - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers, developers, and innovators be heroes. Another reminder why new products need a workable business model. Products (wrongly) get created this way – product first, customer second, revenue third.

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30 Steps to Mobile App Launch

Alchemer Mobile

According to an InMobi survey , the number one challenge facing app developers today isn’t design or development. The bad news? Without marketing, even the best apps struggle when it comes to customer acquisition and discovery. You don’t need a big budget or a dedicated marketing team to market your app.