Intercom, Inc.

JUNE 20, 2018

We created our first sales function in 2014 and in the busyness of building out the team, we had little time to reflect on how our experiences on the frontline of sales could add value to our product roadmap. The reality is we have to master both if we want to expand our addressable market and retain our existing customers as they grow.

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Feedback Software Product Research User Testing Feedback Loop 199

Alchemer Mobile

FEBRUARY 2, 2021

This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. It’s marketing. Without marketing, even the best apps struggle when it comes to customer acquisition and discovery. App marketing at its most basic. The bad news? The good news?

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Feedback Software Analytic Tools Research Software Product Research 264

Product Innovation Educators

JULY 15, 2016

I have personally been expanding my knowledge of online marketing and in the process have discovered tools and concepts that help me as a product manager. Get the Product Mastery Roadmap and…. 2) Crowdsourcing ideas frequently. (3) Read about this and the other two characteristics at [link]. Read about it at [link].

Customer Feedback 122

Customer Feedback Crowdsource User Testing Product Management 122

Product Innovation Educators

AUGUST 19, 2016

Next perform primary research (know your customers) and secondary research (market and environment influences). Get the Product Mastery Roadmap and…. An innovation incubator that crowdsources solutions to common problems using NASA’s data is an impressive weekend hackathon. Read more at [link]. Learn more at [link].

Data Visualization 127

Data Visualization Weak Development Team Customer Feedback Research Software 127

DISQO

JULY 5, 2018

Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had. It’s not a rigorous practice by any means.

User Testing 66

User Testing Research Software Market Research Product Research 66

Bain Public

OCTOBER 19, 2021

I know you’re probably wondering: what does this have to do with your product roadmap strategies ? The reality is that your challengers are out there, and many will try to make an identical copy of your product to compete for your TAM (Total Addressable Market). This is what your product strategies can be targeted toward.

Feedback Software 52

Feedback Software Roadmap Data Visualization Strategy 52

DISQO

JULY 5, 2018

Look no further than Amazon – in a 2017 letter to shareholders , CEO Jeff Bezos, credited a decision-making model for the company’s ability to deliver value to the market faster: “Most decisions should probably be made with somewhere around 70% of the information you wish you had. It’s not a rigorous practice by any means.

User Testing 40

User Testing Research Software Product Research Market Research 40