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The first step of any go-to-market strategy is to lock in a compelling positioning statement: Who is your app intended for? Now it’s time to put your app and positioning to the test. Use this as an opportunity to crowdsource quality assurance and ensure a relatively bug-free experience once you release your public app.
In 2011 Marc Andreessen declared that software is eating the world. Here’s an example of how we collaborated with Product by focusing on the problems to be solved: Today we crowdsource the problems to be solved from folks on our Sales and Customer Solutions teams. Building a positive feedback loop.
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