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492: Mastering Market Research: Sixth of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD

Product Innovation Educators

Mastering Market Research Techniques for Successful Product Management Watch on YouTube TBD TLDR Market research is essential for product managers to make informed business decisions and to create products customers love. Using multiple methods provides a more complete and insightful picture of customer needs.

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How Delta Testing Keeps the Focus on Customer Delight During Agile

Centercode

One of the greatest traits of agile development is that it allows teams to respond to customer desires quickly. Unlike the avalanche of changes you’d release every so often under Waterfall, this snowball approach of cumulative product evolution over time enables teams to act on what customers want, when they want it.

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AI’s Impact on Design: Insights from Goodpatch CEO Naofumi Tsuchiya

freshtrax

One area where the impact of AI technology is noticeable is in what we call “crowdsourcing businesses.” According to some institutional investors I know, sales in some categories of major crowdsourcing services, such as illustration, have significantly declined. To be successful, you need to act as though the user’s pain is your pain.

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Are you getting these 3 critical things from your customer feedback?

Centercode

When it comes to soliciting pre-release customer feedback, most teams focus on one thing: bugs. When you treat all customer feedback one way, you’re missing out on the full benefits of target market insights. Here are the 3 critical things you should be looking for in your customer feedback. Things to Fix.

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How do market researchers add experimentation to drive better business outcomes?

DISQO

“It will win with the customer by doing a series of small bets that give it insight on how to build that long-term customer relationship.”. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. Make small bets, via experimentation.

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How do market researchers add experimentation to drive better business outcomes?

DISQO

“It will win with the customer by doing a series of small bets that give it insight on how to build that long-term customer relationship.”. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. Make small bets, via experimentation.

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How do market researchers add experimentation to drive better business outcomes?

DISQO

“It will win with the customer by doing a series of small bets that give it insight on how to build that long-term customer relationship.”. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. Make small bets, via experimentation.