User Personas, Buyer Personas, and the Missing Link in B2B
Product Management University
DECEMBER 2, 2022
There are senior executives in the C-suite (buyer personas) that have VPs and directors reporting to them, the department heads. Then the department heads have managers and staff reporting to them (user personas). And finally, we’ll look and B2B buyer personas and the role they play in product development. Fictional Personas.
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