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User Personas, Buyer Personas, and the Missing Link in B2B

Product Management University

There are senior executives in the C-suite (buyer personas) that have VPs and directors reporting to them, the department heads. Then the department heads have managers and staff reporting to them (user personas). And finally, we’ll look and B2B buyer personas and the role they play in product development. Fictional Personas.

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Breaking through the hype: a practical guide to building an effective AI strategy

Modus Create

Larry Fitzpatrick, Executive Vice President and CTO of OneMain Financial, the leading nonprime lender in the United States, provides insight into how the world’s top executives plan to leverage AI technology. As a result, he says, “We need to understand and quantify the risk profile of new solutions using generative AI.”

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Hiring Your First Product Manager

The Product Coalition

Along with the founders (the CEO and CTO), most of the employees in the company at the time were developers. Developing the product has a significant impact on the company’s strategy, and founders must live the market and their customer’s needs in order to define the company’s strategy. go with the good product manager.

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Product Management Skills: Influence Without Authority

The Product Coalition

As a Product Manager, you’re a team player who guides product development along its chartered course, but you have to do that without being the literal captain of the ship. Influence without authority is the skill of driving product development and ‘telling people what to do’ without formally being authorized to do so.

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Calm’s Will Larson on how to build a technical leadership career

Intercom, Inc.

For those who don’t know him, Will has over 10 years of experience in the likes of Yahoo, Digg, Uber, and Stripe, and he’s currently the CTO of Calm , the mindfulness app that helps millions of people to lower their stress levels and sleep better. If you’re a senior engineer and want to further your career, what skills should you develop?

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Transitioning from Software Engineer to Engineering Manager

PMLesson's Ace the PM Interview

These are: Managing technical team members Managing technical development (pushing product design, driving the development cycles, establishing strategy, and help solve technical challenges) SWEs who transition into EM may find that their time is spent differently in management than their IC days.

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Drata’s CEO Adam Markowitz on creating a culture of cyber security

Intercom, Inc.

After working on NASA’s Space Shuttle Main Engine, he went on to develop Portfolium, a social networking platform that allows students and graduates to showcase skills beyond the traditional resume to potential employers. Portfolium was eventually acquired, but the team behind it never stopped thinking about a better way to do it.