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Building Your Customer Engagement Framework: All You Need to Know

Userpilot

Customer engagement and customer retention go hand in hand. Having a customer engagement framework in place will make it easier to organize your customer engagement efforts and track their results. There are five customer engagement stages: acquisition, activation, adoption, retention, and revenue/advocacy.

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What is Marketing Resource Management and How it Can Streamline Your Marketing Efforts?

Userpilot

Can marketing resource management help streamline your product marketing processes and workflows? The marketing department is one of the most crucial in any company. This article highlights how marketing resource management helps streamline processes, organize resources, and enhance workflows for better results.

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Generative AI in Your Business Strategy: From Concept to Reality

The Product Coalition

Generative AI has the potential to create economic impact within sales, marketing, software engineering & IT, customer operations, and R&D functions across various verticals. If your AI journey has already been successful, then it’s time to harness the power of new tools for an even broader impact.

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The ultimate customer support tech stack for 2022

Intercom, Inc.

Customer support is more business-critical than ever. But in today’s fast-paced world, your customer support can only be as effective as the technology that underpins it. Study after study shows that the vast majority of support teams are unhappy with their current customer support tech stacks. Let’s dive in.

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Are you Solving Customer Problems or Just Building Features?

ProductPlan

Added functionality, new capabilities, a more robust feature set…these are the talking points product marketers salivate over and executives search for on product roadmaps. But are you solving for actual customer problems? When a customer has a feature idea, it’s not really because they want that particular feature.

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30 Steps to Mobile App Launch

Alchemer Mobile

This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. It’s marketing. Without marketing, even the best apps struggle when it comes to customer acquisition and discovery. App marketing at its most basic. The bad news? The good news?

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Establishing a market-led culture with a Product Management framework

BrainMates

SnapComms is a medium-sized New Zealand software company who wanted to evolve its sales-led culture into a market-led culture. Facilitating a market-driven way of thinking. SnapComms solves internal communications challenges by improving the way businesses communicate with their employees when critical events impact their staff.