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Best Marketing Analytics Tools For Product Marketing Managers

Userpilot

Marketing analytics tools are a product marketing manager’s best friend. Key features to look for when shopping around for marketing tools. Here are the key features to look for in an analytics tool: segmentation, tracking capabilities, A/B testing , and data visualization with analytics dashboards.

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How to establish a product analytics practice

Mixpanel

Product analytics promises us something incredible: With more behavioral data about your users, you can make more informed product decisions. If you have a mature, well-established product, it’s even harder to mine through millions of end users and billions of data points. The result?

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Best User Behavior Tracking Tools For SaaS And How To Use The Data

Userpilot

What is user behavior tracking? In this article, we cover what user analytics means, the right metrics to track, and the best tools in the market right now. After reading this, you will be equipped to track user behavior on your website and app. What is user behavior? What is user behavior analytics?

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12 Best Salesforce Integrations for Businesses in 2024

Userpilot

In the article, we look at 12 solid contenders for this title, covering a few most common use cases: In-app user engagement Sales funnel management Customer support Analytics and reporting Marketing Collaboration and project management Let's dive right in! What are the best Salesforce integrations in 2024?

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What Can You Expect From Today’s Customer Analytics Landscape?

Indicative

Experts predict the Customer Analytics market will top $24 billion by 2025. Organizations need customer data to provide the empathetic, personalized experiences customer demand—and to stay competitive. But inside many companies, customer data sits in silos, requiring technical know-how to access and analyze it.

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User Analytics for SaaS – The Ultimate Guide to Behavioural Analytics

Userpilot

Wondering how you can boost your product growth with user analytics for SaaS? User analytics tools provide valuable insights into user behavior, i.e., what users do inside your product and why they do it. User analytics focuses on user behavior inside your product or your website.

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Amplitude Product Recap: Our Biggest Innovations in 2020

Amplitude

In 2020, digital products became essential to how we lived, worked, played, watched, learned, and connected. For product teams to meet this moment, they had to iterate faster than ever before. If we removed the limits for our customers to build faster, smarter, and together, we knew we could help them thrive in 2020.