Customer Experience Demo Marketing Support Training 
Userpilot
OCTOBER 26, 2023
For custom software development in-house, consider factors like development, implementation, maintenance costs, staff onboarding , and missed opportunities. KPIs for measuring ROI include the cost of ownership, implementation costs, time to value , risks associated, and return on time saved. What is the ROI of software?
ProductPlan
APRIL 5, 2022
But unlike the ghosts of baseball players, your customers aren’t going to show up just because your product exists. Getting the attention of prospects and customers alike takes a full-scale effort. To make this a home run, you need sales and marketing to come up to bat. The first internal group to train is marketing.
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ProductPlan
APRIL 5, 2022
But unlike the ghosts of baseball players, your customers aren’t going to show up just because your product exists. Getting the attention of prospects and customers alike takes a full-scale effort. To make this a home run, you need sales and marketing to come up to bat. The first internal group to train is marketing.
The Product Coalition
MARCH 6, 2019
Having had experience developing and launching B2B and B2C products, it made me think about the differences between these two different product categories. #1 Whereas B2C products cannot be customized for your 100+ or 10000+ end customer base. Hence there is a Buyer persona and a User persona. for the client organization.
Johanna Rothman
SEPTEMBER 28, 2018
The senior manager has P&L (Profit and Loss) responsibility for the entire product line, including Product Management (for this product line), Customer Support, Training, etc. Note that Marketing, Finance, HR, are all part of this product line. In my experience, functional management requires more managers.
Userpilot
SEPTEMBER 2, 2022
When it comes to choosing a customer education platform, there are so many options to pick from. Self-service , intuitive design, and customization used to be key requirements but today most tools have these, so it’s easy to get lost in the ocean of options. What is customer education? More loyal customers.
Gainsight
AUGUST 24, 2020
Just a week earlier, David Sakamoto , Vice President of Customer Success at GitLab, had a similar thought from the “post-sales” perspective: I’ve written about this quandary in the past. What does a leader of Customer Success, Professional Services, Support, Training, etc. Market a product. Marketers create leads.
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