Remove Customer Experience Remove Differentiation Remove Looker Remove Product Marketing
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BI vs. product analytics: Key differentiators

Mixpanel

In 2019, industry-leading Business Intelligence (BI) tools, Looker and Tableau, were acquired by Google and Salesforce for over $18 billion combined. More recently in 2020, cloud-based data warehouse Snowflake went public at an eye-popping market capitalization of $70 billion. Implementation.

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The Evolving Product Analytics Landscape: An Interview with Sandhya Hegde

Amplitude

And you had this kind of CMO title that got created and marketing became a real competitive advantage for companies that knew how to do it well. And I see the same pattern right now with product where every company is asking themselves, “What is our strategy to have a great product experience for our customers?”

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The Evolving Product Analytics Landscape: An Interview with Sandhya Hegde

Amplitude

And you had this kind of CMO title that got created and marketing became a real competitive advantage for companies that knew how to do it well. And I see the same pattern right now with product where every company is asking themselves, “What is our strategy to have a great product experience for our customers?”

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Linking Strategy, Insights, & Execution: Jake Johnson on Product Ops at Drift

Amplitude

I had some experience using self-service visualization tools like Tableau and Looker at LogMeIn, and I liked being able to expose insights that were worth exposing. JC: Would you say that the longer-term, strategic aspect of the Product Ops role is something that differentiates it from, say, other ‘traditional’ Ops-type roles?