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Yet the customerexperience continually improves while KPI targets come into view. How can you justify redirecting resources to tweaking the UX or integrating an API when they could spend time building the next big thing? Some might think an organization must be all-in on one of these philosophies.
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The fame and glory of those organizations and their disruption efforts is all too familiar, top of mind, and highly-publicized. Look no further than Portland-based Cambia Health Solutions, unsung heroes in a healthcare industry not particularly known for its groundbreaking ideas. They couldn’t just be innovation cheerleaders. “It
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