The Product Guy

APRIL 21, 2019

Recently, there’s been a great deal of discussion around the topic of ‘customer centricity’. A customer-centric approach focuses on providing a positive customer experience to drive profit and gain competitive advantage. Customer-centric companies make decisions that drive customer satisfaction.

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The Product Coalition

DECEMBER 21, 2020

There’s nothing worse from a personal and business perspective than investing your time, money, and effort into an idea, only to find out no one wants it or needs it. We’ll explore how you can test and research ideas for your product, service, or business model. In this article, we’ll look into idea validation.

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Userpilot

OCTOBER 6, 2022

How comprehensive is your SaaS company’s approach to customer communication? If the answer is “not very”, now’s the time to reconsider it. According to research conducted by PWC, one in three consumers would walk away from a brand they love after just one bad customer service experience.

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Melissa Perri

JULY 23, 2024

For the past eight years, I’ve been working with C-Suite leaders at companies big and small to set up their Product Management organizations. Some of these are Fortune 10 software-enabled companies going through digital transformations. At all of them, I start understanding the current state of Product Management.

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Centercode

JUNE 24, 2025

AI-driven user testing, video insights, plus seamless app distribution and expert resources— discover Centercode 10x. Platform Scalable, Automated, Real-World User Testing Centercode is the leading platform to manage impactful in-the-wild user tests. Start for free , scale as your program grows.

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Centercode

JUNE 11, 2025

AI-driven user testing, video insights, plus seamless app distribution and expert resources— discover Centercode 10x. Platform Scalable, Automated, Real-World User Testing Centercode is the leading platform to manage impactful in-the-wild user tests. Start for free , scale as your program grows.

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The Product Guy

OCTOBER 4, 2019

Customers are dissatisfied with your current product and churn at a high rate. And software developers and testers want to know that their time spent writing and testing code is purposeful. As product managers, these issues come to you ad-hoc. My research and discussions highlighted a common theme: metrics are key.

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Product Innovation Educators

MAY 18, 2020

Lessons Learned from launching The Everyday Innovator Virtual Summit. After hosting the 2020 virtual summit for product managers and product VPs, I’ve been asked many times for my lessons learned: what made it great, what would I do differently, what advice I have, what I learned about launching a product, etc.

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Userpilot

NOVEMBER 29, 2023

With the right product research tools, you can dissect vast pools of data, gather actionable insights, and create products that align directly with your user’s needs. But how can you build the right product research tech stack to achieve your product growth goals? Qualtrics. UXPressia.

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Alchemer Mobile

NOVEMBER 25, 2019

Getting your app up and running is only half the battle. How do you know what your customers need and want? You will learn: Why it is critical to be customer-centric and not problem-oriented. Keeping your product sticky and why continuous improvements are important. What comes next is equally as important. Transcript.

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Userpilot

AUGUST 15, 2023

There’s a vast gap between a great idea and bringing that idea into reality: and there’s no better example than a product launch plan. If you get your product launch plan wrong, all the hard work and effort of building your product might be for nothing. Post-launch is a crucial phase too.

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Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage.

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Userpilot

MAY 12, 2022

What are the best practices for new product announcements? What tools and channels can a product manager use to effectively announce new products or features? Let’s dive into how, when, and where to announce your new products or features to increase their adoption and your customer base.

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Mind the Product

AUGUST 11, 2020

A UK-based consultant, Joe Leech has built a reputation for managing change (for both users and stakeholders) and as the guy to call when a product launch has gone wrong. Joe gave one of the most entertaining and engaging talks at Mind the Product in London 2018, so we followed [.]. Just call him Mr Joe. Related Links. *

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Centercode

JUNE 27, 2025

AI-driven user testing, video insights, plus seamless app distribution and expert resources— discover Centercode 10x. Platform Scalable, Automated, Real-World User Testing Centercode is the leading platform to manage impactful in-the-wild user tests. Start for free , scale as your program grows.

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UX Studio: Product Management

AUGUST 1, 2021

Of course, your goal is to get more and more users and engage them with your application. But how can the user experience of your product help? How can you measure if your users are engaged? How can you measure user experience? UX research is a key ingredient and UX metrics are the solution.

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Userpilot

SEPTEMBER 11, 2023

What do you need to successfully navigate the different product launch phases? What will it take to turn your product into a bonafide growth engine ? TL;DR A product launch is a three-step plan (pre-launch, launch, and post-launch) to successfully bring a new product to market.

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Userpilot

JANUARY 29, 2024

A good SaaS UX design is critical to a successful SaaS product in today’s constantly evolving and competitive market. An efficient and effective design with users’ needs at the center stage encourages product engagement and reduces churn. You can also use social proof to reassure users.

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Mind the Product

APRIL 3, 2019

A UK-based consultant, Joe Leech has built a reputation for managing change (for both users and stakeholders) and as the guy to call when a product launch has gone wrong. The biggest challenge I face is people trying to do too much in one go… people trying to do a rebuild and a redesign at the same time.

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Userpilot

APRIL 27, 2022

Product launch metrics can be easily overlooked while you become busy with product development, marketing efforts, and launch timeline. A Harvard Business School study found that a staggering 95 % of around 30,000 newly launched products fail. What is a product launch in SaaS?

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Userpilot

MAY 14, 2023

Want to know whether your product is delivering value to customers? The best solution is to ask them directly. Customer feedback is the key to developing a customer-centric business. In this article, we’ll discuss 7 ways you can collect customer feedback to understand user sentiment.

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Userpilot

JULY 27, 2023

Confused about trying to understand SaaS roles? SaaS companies have many moving parts, and it can be difficult to determine who does what. In this article, we’ve outlined the major roles that move the needle in terms of product growth alongside their KPIs and current salary ranges. What is a SaaS business model?

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Userpilot

JULY 10, 2024

If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. We explore how to create an effective SaaS marketing strategy plan and share 14 product marketing strategies you should implement in your SaaS business. Both are vital for SaaS success.

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Userpilot

JANUARY 31, 2023

Do you want to track product launch success with relevant KPIs and metrics but don’t know where to start? Product launch metrics provide valuable insights that you can use to improve your product and increase product growth. What is a product launch? What are the phases of a product launch?

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Userpilot

NOVEMBER 21, 2022

What does the product launch manager do? Does your organization really need such a role if you already have a product manager ? The product launch manager coordinates the work of cross-functional teams and supports the product manager during product launches. Ready to dive in?

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Mind the Product

APRIL 24, 2018

I joined Setapp as a product manager in January last year, at the same time as the company was launching its main product. Setapp provides Mac users with a way to use and discover new apps, and developers with a new way to reach customers and generate extra revenue. Problems with Customer Development.

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Userpilot

OCTOBER 15, 2021

Product launch announcement emails can be intimidating. In this blog post, I'll take you through the different types of product launch announcement emails, the product launch email sequence best practices to keep in mind throughout the process, and some fantastic real-life examples to inspire you in your own campaign.

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Mind the Product

NOVEMBER 10, 2017

By definition, a cohort is a group of people who have a common characteristic during a period of time. In the world of cohort analysis for digital products, a cohort is a group of users who have performed a common action or set of actions during a specific timeframe on your website or app. Paying customers in May.

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Intercom, Inc.

DECEMBER 16, 2019

In this guide, we explain how you can turn ABM into a win for your business – by putting the right team, tools, and processes in place. Rather than casting a wide net for leads with large-scale marketing campaigns, ABM targets a few high-value accounts and then focuses on nurturing, converting, and retaining them over time.

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Userpilot

SEPTEMBER 14, 2023

We also look at the levels of seniority among product managers as well as the skills they need to lead successful teams and build products that delight customers. TL;DR A product manager oversees the entire software product development cycle, from discovery to launch and beyond. Trend analysis.

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Userpilot

AUGUST 15, 2023

A product launch marketing plan is more than a simple press release announcing your product. It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise.

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Userpilot

AUGUST 2, 2022

How often do you use automated surveys to understand customer sentiment ? If your answer is never, your team is definitely missing out on a productivity catalyst. Survey automation allows you to conduct in-depth market research with the speed and accuracy that manual surveying fails to offer. Let’s jump right in! onboarding].

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The Product Coalition

FEBRUARY 24, 2021

Today’s rapidly evolving tech landscape favors short feedback loops and requires roadmap flexibility to pivot and solve customers’ most pressing problems as they arise. As a result, the best product managers thrive on their ability to move quickly, minimizing time to market for feature releases.

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Intercom, Inc.

APRIL 9, 2018

The SaaS industry has exploded in recent years due to relatively low barriers to entry, readily available venture capital funding and a deeper, more conscientious understanding of problems faced by internet businesses. In today’s market, there is no such thing as a software company that doesn’t have any competitors.

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Userpilot

MAY 27, 2025

Mozilla: Director of Product, Firefox Growth Firefox is used by hundreds of millions worldwide, and the Director of Product for Growth plays a critical role in the product management team. Has a history of turning a failed product around to success. A risk-averse Product Manager.

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Product Innovation Educators

JUNE 12, 2023

Tools for planning and executing product projects Today we are talking about the skills product managers need to grow their careers. She is the Head of Merchant Growth and Monetization for Google’s B2B ecommerce business, where she is leading efforts to build the next $1B+ B2B business for the company.

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Intercom, Inc.

AUGUST 13, 2020

Yesterday we launched powerful upgrades to the Intercom platform for support teams. This launch is a meaningful one for us because our Support team partnered hand in hand with the Product team to develop many of the features. So over the years, we’ve been able to build internal tools to cater to our team needs.

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