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How Do You Stay True to Your Product Vision While Adapting to Market Realities? The Challenge of Balancing Vision vs. Market Demands Why Product Vision Often Gets Lost Product leaders start with a bold vision, but execution becomes difficult when: Market conditions change , requiring fast adjustments.
How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers. Why study the 19 key activities of software product managers?
What is the Product Vision? The product vision describes the ultimate purpose of a product, the positive change it will bring about. As the product vision, I could then choose “help people eat healthily” or just “healthy eating.” What Makes a Good Product Vision? Who Owns the Product Vision?
An inspiring vision creates a meaningful purpose for everyone involved in making the product a success including the stakeholders and development team members. It helps people understand how their work relates to a bigger whole and how their efforts create a positive change. The vision pulls you.”. A shared vision unites people.
Ideation, discovery, research, and analysis all inform the development of a product strategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. However, effective communication of product strategy often presents challenges for product leaders.
This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. The overall example I use to illustrate the mistakes is a healthy eating app that helps its users improve their eating habits and live more healthily.
Her first professional role was with a retail industry consulting company, where she started as a part-time employee during college. The company operated a software platform for their call center, managing customer communications while ensuring compliance with state regulations.
a time for reflection, community, and gratitude—values that resonate deeply with the dynamics of product management. While strategy, vision, and execution are critical, there’s a powerful leadership principle that’s frequently overlooked: gratitude. It is Thanksgiving season here in the U.S.,
Lead with Influence : Align teams, shape strategy, and drive organizational vision. Here’s how to approach it: Tie Efforts to Business Goals : Ensure product management priorities align with what the business wants to achieve. Foster a Product-First Culture : Build collaboration, transparency, and a shared vision from day one.
Speaker: Christian Bonilla, VP of Product Management at UserTesting
Every product team wants to build things users love. Rather, they start with a strong product vision. Getting that vision right is one of the most important responsibilities of the product team. In this webinar, you’ll learn: Steps to creating a product vision that leads to better outcomes.
They address an existing market, and their growth prospects are limited by your ability to grow the market and capture more market sharethat is, to attract more users and customers. To experience higher long-term growth, your company has to invest in disruptive innovations. Using an incubator can help you with this.
An output is what we see and experience (the features and products we “touch”). Bugs can be valued in terms of quality outcomes like reducing support needs or improving user satisfaction. UX improvements can be valued in terms of incremental optimization outcomes like reducing task completion times or improving particular funnel steps.
Transforming userexperience in cars-as-a-service industry through Strategic AI/ML Integrationa UX casestudy. Overview This case study focuses on integrating AI/ML to improve userexperience in the car-as-a-service automobile marketplace. Car Preferences: Customers range from highly specific to completely flexible.
Figure 2: The People Involved in the Strategy Work The team in Figure 2 consists of the person in charge of the product, a UX designer (for end-user-facing products), an architect/programmer, and a tester, as well as the key business stakeholders. Since then, its become one of the most popular product vision and strategy tools.
Speaker: Miles Robinson, Agile and Management Consultant, Motivational Speaker
Customer representation has always been a key reason for success in product development. Despite this, those building the product itself are often detached from their customers, leading to a gap between vision and execution on the most practical metrics. Review customer feedback surveys. Revitalize QA as champions.
The discussion emphasized that product managers need to: Actively Listen: Understand the perspectives of cross-functional teams and stakeholders to create a shared vision. By running an A/B test on two variations of the onboarding process, a team might identify a version that reduces drop-offs and increases user engagement.
Tips for creating customer use cases – for product managers Today we are talking about how to create and use customer use cases to guide product design. Summary of some concepts discussed for product managers [6:35] What is a customer use case? 8:36] How do we create a customer use case?
It’s often more common to see project-based user research rather than an ongoing, iterative discovery process.” Tweet This But at other times, Teeba says it feels like business outcomes are very broad and hard to measure. If she had time, she would ask the recruiter: “What outcome is the business focusing on?”
Let them sponsor your efforts at firstlike a borrowed VP badge. If your buyer is another product manager, treat them like an external customer. Rogers take : Win them over with real user insights. Investigate their request with quick user feedback. One attendee asked: Weve got a culture that ignores you unless youre a VP.
Speaker: Nick Noreña, Innovation Coach and Advisor, Kromatic
Experimenting as a way to explore new products, services, and business models can help eliminate the guesswork involved in building something your customers actually value and use. That said, it's often quite tricky to take your vision and figure out the first experiment to run. How do you get started?
1] It involves understanding and selecting user needs, exploring solutions, and choosing the most appropriate one. The opportunities represent the customer needs that, if addressed, will achieve the desired outcome. The solutions, finally, are the products or product capabilities that help solve the customer needs.
As the wellness market grows more competitive, WellNests product managers are under increasing pressure to deliver features requested by sales, executives, and enterprise clientsoften with little time to step back and assess strategic impact. Investigate With strategic context in place, its time to dig into discovery.
She shared insights from her experience leading product teams at various organizational scales and helping companies transform their product vision into measurable business growth. She now runs her own consultancy, helping CEOs scale their companies by transforming product vision into measurable business growth.
The discussion explores practical applications of AI tools like ChatGPT and Claude in product development, including MVP refinement, customer testing, and marketing content creation. However, Mike emphasizes the importance of balancing AI capabilities with human oversight, warning against over-reliance on AI.
Speaker: Sari Harrison, Product Management Instructor, Product School
As a product manager, it's your job to realize your product’s vision by executing your chosen strategy. Doing this can cause you to lose focus on the real value you are trying to achieve, in favor of moving the vanity metrics such as launches and time spent. Immerse your team in data to understand your users and generate insights.
For fast-growing and enterprise organizations, the ability to personalize customer communication in a way that’s scalable is business critical. In fact, studies show that not only do customers expect great experiences when interacting with companies, they’re willing to pay more for them. Here are some of their takeaways.
How product managers can design their customerexperience journey We all want to create products that customers find valuable and even delightful. But accomplishing that is complicated, and some teams lose focus on the real objective or start without a clear vision for what they need to accomplish.
It sounds simple, but that doesn’t mean it’s easy. – Tweet This While many product teams want to talk to customers every week, they struggle to make this a reality. You’ll hear how Orbital addresses many of their needs and helps the HiveMQ team generate a steady stream of customers to speak with every week.
PMs are often tasked with aligning stakeholders, guiding engineering teams, and championing the customer. Everyones Pulling in a Different Direction When theres no shared vision, product, engineering, and business teams fill in the blanks differently. Customers dont care about data structures. They care about impact.
In the best of scenarios, they craft their product’s vision, influence the process of bringing their product to life, and gain first-hand knowledge of how their product is directly impacting people. But as anyone with experience knows well, Product Management is a tough job, too. Being a Product Manager can be incredibly rewarding.
2] Market Research AI-based tools can discover user and customer trends using predictive analytics. This is unlikely to be the case for disruptive innovations, as I discuss below, as well as specialised products with a comparatively small user base, like tailored IT solutions.
The criticisms raised in the article—many of which stem from anecdotal frustrations and surface-level observations—overshadow the reality of a role that has become indispensable in delivering value to customers and businesses alike. It’s a job that requires influence without authority, empathy without favoritism, and vision without control.
However, one thing which needed refining with all this was the ability to communicate effectively to anyone at any time and therefore manage expectations better, leading your team to success and most importantly allowing your team to strive and deliver value. Development Team: Setting the rules and boundaries of communication .
If your product is stagnating, if youve ever felt stuck despite following best practices, it’s time to face an uncomfortable truth: the rules you’ve been following may be holding you back. If you’re ready to stop playing by outdated rules and start driving real impact, it’s time to rethink your approach.
The challenge of delivering the right product at the right time while aligning with strategic objectives is more pressing than ever. Join our upcoming webinar and learn how to streamline your product development processes, infuse product thinking across the organization, and bridge the gap between vision and delivery.
Today we’ll learn how to overcome some of those challenges from a product leader with experience at Target, McDonalds, eBay, and Meta, and now as Founder and CEO of Taelor. Through market research, she discovered her ideal customers weren’t whom she initially expected.
Let’s review everything your customer success team has to do in the absence of any customer success tools. Collect customer data to calculate complex formulas for tracking metrics, monitor customer health scores, and resolve support tickets while continuously trying to improve retention and expansion.
If you think about it, eBay’s product catalog should basically include any product that was ever created since many items there are vintage and can be sold for a long time after they are no longer available in other places. Now that we got everyone’s buy-in, it was time to make it a reality. It was a massive effort.
Despite her years of experience, Jane realized something critical: even seasoned PMs need a plan to establish credibility in a new environment. How to Get Started: Audit the Product Backlog: Pinpoint low-effort, high-value opportunities to drive quick results. But within a month, she felt like she was treading water.
Join us this week on The Product Experience podcast as we sit down with Janet Bumpus, a veteran Product Advisor with a wealth of experience in both startups and large corporations, to unravel the secrets behind creating compelling product visions.
From handling feature requests that lack customer validation to managing unrealistic expectations, we’ll discuss practical strategies to maintain alignment and avoid common pitfalls. Often, these requests are made without supporting data or customer feedback, which can create tension between PMs and top-level executives.
The key results might then be “simplify user journey A” and “enhance feature alpha.”. In figure 1 above, the key result “simplify user journey alpha” becomes an objective with two new key results, “remove user journey step two” and “improve performance by 10%” thereby connecting the two OKRs. Figure 1: Cascading OKRs.
I view it as an entity that creates tangible value for users and possibly customers as well as the business. Once you’ve identified and selected a specific product, you can take the next step and determine the people who are required to create or progress it and generate the desired user and business benefits.
There is no point in worrying about the product details and writing user stories if a sound product strategy is missing. And what’s their relationship to the product vision and the product backlog? The product vision describes the product’s purpose, the ultimate reason for creating it, and the positive change it should bring about.
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