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Data thinking vs. product thinking

Mixpanel

Data has fundamentally changed how we design and develop products, but there’s a difference between simply reacting to data points and applying the level of analytic rigor needed to yield meaningful results. Understand the role of data with nuance. That’s where data comes in. Here’s how.

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Common technical hiccups in your product analytics that are easy to spot

Mixpanel

You can spend all the time in the world devising a thoughtful, nuanced analytics strategy for your product analytics, but if your event tracking isn’t set up behind the scenes just how you need it, some (or all) of your data might be rendered far less helpful than you’d like. As they say—garbage in, garbage out.

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My Biggest Takeaways?—?Being a Product Manager at an Early Stage Startup

The Product Coalition

He considered product managers to be on a spectrum from “librarian” who is focused on facilitating communication and coordination to “poet” who formulates product strategy based on customer insights. Meanwhile, I worked with people ops to draft job descriptions and hire data collection specialists.

Startups 112
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Mobile app event tracking: Telling the story of how your app works (or doesn’t work)

Mixpanel

It’s the primary technique used to capture usage information by product analytics platforms like Mixpanel. The first thing to wrap your head around is what is meant by an “event” in the context of mobile app analytics. When a user uses an app, they do stuff. But events aren’t just limited to direct actions taken by users.

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How to add analytics event tracking in SwiftUI (the elegant way)

Mixpanel

So the last thing we want is to step on all of that by needlessly littering our views with event tracking calls to analytics platforms. Here’s how to harness the incredible product insights of an analytics framework like Mixpanel, while keeping your SwiftUI as clean and simple as it was meant to be.

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Why it’s never too early to add product analytics to your app

Mixpanel

So it’s tempting to think the additional add-on of measuring user events in your code (i.e., implementing product analytics) is something that can wait until your team is bigger, until you have more users, or until you have more money. The first excuse I see often is “We’re too small (as a team) to focus on analytics right now.”

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Behavioral Data and the Modern Data Stack: Privacy, Building Your Stack, and What’s Next

Indicative

Behavioral data enables companies to build better products and experiences for their customers. But collecting and harnessing that data means having the right stack in place to turn that data into decisions—to collect, model, and analyze it. How to build a Modern Data Stack for your business.