Remove Customer Feedback Remove Differentiation Remove Inbound Remove Product launches
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Strategic Product Management: The Role of a Strategic Product Manager

Userpilot

In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users! Product strategy defines who we are building for, what to build, and how to build it. What is strategic product management?

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13 Brand Activation Examples From Famous Brands to Inspire You

Userpilot

TL;DR Brand activation involves building awareness for a company through engaging interactions with potential customers. This leads to improved brand awareness and differentiation from other brands. Dropbox invests in customer loyalty programs to drive word-of-mouth. Ahrefs uses video marketing to reach relevant audiences.

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Why is The Best Customer Support a nice-to-have Strategy!

Usersnap

In the old days, customer support was something most companies sucked at. But times changed and so has customer support. A lot of businesses now take customer support as a service and an important part of their business operations. In this blog post, I’ll show you numerous steps for providing the best customer support available.

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Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

This is something where I think I, I wonder if a lot of the other product marketing teams I’ve talked to, I think, facing similar challenges, but research and just being as strategic as possible. So we generally know a lot about our target market and our customers going into something like this.

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Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

This is something where I think I, I wonder if a lot of the other product marketing teams I’ve talked to, I think, facing similar challenges, but research and just being as strategic as possible. So we generally know a lot about our target market and our customers going into something like this.

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The Activities of a Strategic Product Manager

ProductPlan

That being said, it’s all too easy to lose track of strategic direction when stand-ups, customer interviews, presentations, and a million other demands crowd a PM’s calendar, vying for precious time. Product Strategy : Consider which strategic activities impact your ability to deliver value to customers. Product planning.

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New at Intercom uncut: Watch our entire virtual launch event

Intercom, Inc.

We were joined by more than 2,500 customers, partners, and others who wanted to learn more about our product, goals, and the path ahead. You’ll meet some of our customers, including Wayne Stewart from Atlassian and Brian Lederman from Coda, as they explore the ways Intercom is helping them scale their businesses.