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418: Telling the product and brand story – with Sarah Panus

Product Innovation Educators

Insights on brand storytelling for product managers. As product professionals, we need to help position our products in ways that make sense for customers and the organization. Before starting Kindred Speak, she contributed to brand and marketing strategy for the Sleep Number Corporation and other companies.

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Product Strategies for Non-Strategists

The Product Guy

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. Leonardo da Vinci Ladislav believes that success is in simplicity that’s why his aim is to help companies to make complex products simple for users. Signup to be a Mentor Today!

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Selling Around Deficiencies, Rock Star Product Managers & The Functional Designer Role

Product Management University

The B2B Product Manager Magazine April 2017 is now available. Plus tips for hiring the right product manager and getting unbiased customer feedback. Differentiation and Innovation: Your Ticket to Surviving Product Commoditization. View the April 2017 Issue. Product Demos: Selling Value in Spite of Product Deficiencies.

Magazine 100
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Selling Around Deficiencies, Rock Star Product Managers & The Functional Designer Role

Product Management University

The B2B Product Manager Magazine April 2017 is now available. Plus tips for hiring the right product manager and getting unbiased customer feedback. Differentiation and Innovation: Your Ticket to Surviving Product Commoditization. View the April 2017 Issue. Product Demos: Selling Value in Spite of Product Deficiencies.

Magazine 100
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The Four Key Hurdles to Successful Product Launches

Pragmatic Marketing

This is at least partly attributable to the massive growth in digital media outlets and the constantly shrinking attention span of today’s over-stimulated customers. Lack of interest is the first, most important reason customers don’t buy a new product and simply ignore the offer. Hurdle No. 1: No Interest. Hurdle No.

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The Four Key Hurdles to Successful Product Launches

Pragmatic Marketing

This is at least partly attributable to the massive growth in digital media outlets and the constantly shrinking attention span of today’s over-stimulated customers. Lack of interest is the first, most important reason customers don’t buy a new product and simply ignore the offer. Hurdle No. 1: No Interest. Hurdle No.

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4 Product Management Certifications that are Worth Your Time

ProductPlan

Key takeaways include product strategy , user research, and the UX/UI design process. The certification covers topics like defining roles and responsibilities, focusing on the right feedback from the right sources, and building products buyers want.