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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Four years later, and as the company moves decidedly upmarket with their customer base, it’s adapting its sales cycles to cater for bigger clients.

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ProfitWell founder Patrick Campbell on life after acquisition

Intercom, Inc.

It’s weird, we have all these terms now – customer-funded, indie hacker. It’s all about how to get more leads and customers and how to talk to customers or prospects. You have acquisition, monetization – charging those customers either more initially, more over time, or both –, and retaining those customers.

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8 B2B SaaS Marketing Tactics to Try in 2021 [Ft. Hubspot, Neil Patel, Kontentino & More!]

Userpilot

The first thing you need to know to craft a successful marketing plan is…what your users “hire” your product for. Knowing your users’ JTBD and your product’s competitive edge is the first step to creating highly persuasive marketing assets. SaaS Inbound Marketing. Ebooks, whitepapers, etc. Find your Channel.

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Single Grain’s Eric Siu on using content to grow your business

Intercom, Inc.

His team works with companies ranging from tech giants like Amazon, Uber and Salesforce to Series A stage up-and-comers as they try to acquire more customers. The interesting thing is that the way we get our clients right now is strictly around content marketing, inbound and SEO. Adam: All your clients today are inbound.

Webinar 192