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How Digital Customer Education Can Win You More Business

Gainsight

Digital customer education has traditionally been tied to the post-sale stages of the customer journey—think onboarding and ongoing product adoption. Here’s how to win more business with digital customer education —and how it can help you stand out from the crowd in the increasingly complex business world. Very little.

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The 15 Best SaaS Blogs To Learn New Techniques and Make Data-Driven Decisions [+ SaaS Bloggers & Influencers]

Userpilot

The Userpilot blog provides well-researched, in-depth articles on user onboarding, product growth, product growth, user experience, and so much more. The Kalungi blog is focused on educating users about how to implement inbound marketing in their SaaS businesses. User onboarding and Product adoption – Userpilot.

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What Are The Stages Of The SaaS Sales Process?

Userpilot

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. Nurturing new customers is the best way to reduce churn and increase expansion revenue. The self-service model.

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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Four years later, and as the company moves decidedly upmarket with their customer base, it’s adapting its sales cycles to cater for bigger clients.

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360Learning’s Joei Chan on embracing innovation as a content marketer

Intercom, Inc.

Blog articles, podcasts, ebooks, and videos have been the bread and butter for content marketers for a long time now. And we need to do that because you want your brand to reach customers in their buyer’s journey, and you want to show up when they’re searching for different keywords. AMA with Joei Chan.

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How to manage your support communications during a crisis

Intercom, Inc.

Supporting your customers with efficiency and empathy is challenging in the best of times. Depending on the nature of your business, you may experience an increased volume of conversations, more requests for refunds and cancellations, and perhaps even dealing with customers who are understandably on edge.

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ProfitWell founder Patrick Campbell on life after acquisition

Intercom, Inc.

It’s weird, we have all these terms now – customer-funded, indie hacker. It’s all about how to get more leads and customers and how to talk to customers or prospects. You have acquisition, monetization – charging those customers either more initially, more over time, or both –, and retaining those customers.