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productboard Portal closes the gap between product teams and their customers

ProductBoard

productboard , the all-in-one product management solution, launched today on Product Hunt the Portal , an all-new interface that bridges the divide between the product teams and marketplace. productboard Portal enables product managers to get the pulse of their customers.

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HubSpot’s Michael Redbord on staying in touch with your customers as you scale

Intercom, Inc.

In a company’s early days as a lean, mean, business machine, it’s fairly easy for leadership to stay in sync with their users. But as the business becomes more successful – and there are resources to build a support team – additional layers begin to separate executives from their customers. Speak the customer’s language.

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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

This makes sense given the likely resource constraints and the value to be gained from getting in front of customers from day one. As Jason Lemkin puts it , “The CEO/founder should close at least the first 10 (or 20 or whatever) customers. What matters is that somehow, someway, you still get those 10 paying customers closed.”.

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How I treat creative copy like a product—using data

Mixpanel

We’ve run dozens of customer interviews, analyzed our competitors, tracked our customer lifecycle, and aligned with the company vision: now we’re finally ready to write copy. It’s absolutely rooted in the empirical data that gives an objective understanding of your customers’ paint points and desires. Keyword research.

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BrowserStack’s Mark Rudden on hypergrowth in a global pandemic

Intercom, Inc.

And so, Mark Rudden and his team had to figure it all out by themselves. Fortunately, Mark had quite a bit of experience working and scaling teams in demanding, hypergrowth environments. Rather, everything is an iterative process of building the service, rolling it out to users and keep improving it as you get new data and feedback.

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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Four years later, and as the company moves decidedly upmarket with their customer base, it’s adapting its sales cycles to cater for bigger clients.

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Better Practices for Building Integrations

Amplitude

For example, in Amplitude’s two-way integration with Braze , we allow our customers to send interesting user cohorts to Braze. When those cohorts are targeted with marketing campaigns, Braze sends us system events, which allows customers to understand those events in the context of their app. Consider scale and speed.