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Featuring an engaging discussion with Inis Hormann (Marketing Director Germany, Cepheid) and Steve Kury (Leadership Development Consultant, SHK Leadership Consulting), the session provided actionable insights for PMs at every level. Leverage Data: Use findings to guide decisions, reduce uncertainty, and inform future product iterations.
Introduction to customer satisfaction surveys Customer satisfaction surveys are vital tools for understanding what customers think, feel, and experience. Surveys provide a range of insights, from quick feedback after a purchase to in-depth assessments of brand loyalty. Don’t worry, we’ve got you.
A custom ChatGPT model that helps accelerate product innovation Watch on YouTube TLDR In this episode, I interview Mike Hyzy, Senior Principal Consultant at Daugherty Business Solutions. Instead of focusing solely on today’s customer problems, product teams need to look 2-5 years into the future.
For example, Chris tells his teams a story of how he tells his kids that he doesn’t care about their grades as long as they’re putting in full effort, but usually full effort leads to good grades. He explains that customers include internal and external stakeholders and even employees’ families.
Speaker: Lija Hogan, Customer Experience Consultant at UserTesting & Daniele Hohol, Senior Product Manager at UserTesting
Without the customer’s perspective these teams often end up wasting time and resources building features that customers don’t use. We'll provide examples as well as tangible tips for building customer empathy without delaying your design process. Save your seat today!
The core focus of these activities is on thorough market research, continuous customer engagement, and strategic product development. Understanding the Problem Space The primary goal of market research is to validate whether a real problem exists and if customers truly care about solving it.
When the process feels complicated, it becomes easy for a new user to lose interest before they experience the true value of your product. Gamification onboarding and the right user onboarding software can turn your product experience into something enjoyable. The user engagement rate is low. The user engagement rate is low.
Ever wonder why some products instantly click with users while others get abandoned faster than New Year’s resolutions? The secret often lies in those crucial first moments – your user onboarding. But here’s the thing: getting users to say “wow” instead of “why?”
This post references out latest e-guide, CustomerFeedback is Everywhere: The Ultimate Guide to Omnichannel Feedback Collection . Organizations that rely on a single-channel feedback approach may overlook valuable insights. These missing insights are crucial for understanding customer needs and expectations.
In today's rapidly evolving market, product managers face the challenge of driving innovation while also meeting the needs and expectations of their existing user base. This webinar aims to equip you with strategies and insights to successfully navigate this delicate balancing act.
With 85% of adults keeping their smartphones within arm’s reach at all times, mobile surveys have become the most direct route to gathering authentic userfeedback. Companies that simply shrink their desktop questionnaires to fit smaller screens end up with frustrated users and compromised data. What is a mobile survey?
How product managers are transforming innovation with AI tools Watch on YouTube TLDR In this deep dive into AI’s impact on product innovation and management, former PayPal Senior Director of Innovation Mike Todasco shares insights on how AI tools are revolutionizing product development.
Anya’s development of Taelor offers valuable lessons in how to validate and expand upon initial product insights. Through market research, she discovered her ideal customers weren’t whom she initially expected. Instead, a startup should focus on solving one problem better than anyone else.
Abner dives into governance strategies and the importance of validating user needs to avoid costly mistakes. Abner shares real-world examples of navigating failures, spotting unvalidated solutions, and prioritizing effectively on roadmaps to stay ahead of the curve. Insights into balancing innovation with governance and end-user needs.
So how do you adapt your product development process knowing that your customer's behaviors and expectations have completely changed over the past year? Integrating their feedback is the first step! In this webinar, you will learn: The critical areas during product design and development process when you need to reach out to customers.
Instead, let’s cut right to the chase: Retargeting the right customers at the right time and in the right place is the ultimate key to driving mobile customer engagement. Now, it might sound like common sense to say, “just retarget your customers to boost engagement,” but let’s break down what this actually means.
This is every product manager’s nightmare – an onboarding failure that cripples customer retention. What is customer onboarding? Customer onboarding is the process of welcoming new customers to your product or service and helping them utilize the product and maximize the value of their purchase.
A well-crafted release note can transform how you communicate product updates to your users. With the right release notes template, you can transform your software updates from snooze-fests into engaging content that keeps your users in the loop. They include guidelines that help users understand the value of your software updates.
What if you could boost revenue without having to invest a small fortune in new customer acquisition? While it may sound too good to be true, the reality is that you can achieve this by implementing an effective customer expansion strategy. What is a customer expansion strategy? How to calculate customer expansion revenue?
Speaker: Hannah Chaplin, Director, Product Marketing at Pendo and Esther Edel, Product Operations Analyst at Pendo
Mobile apps are a key component to having a strong customer engagement strategy. They give companies the opportunity to directly connect with their customers while simultaneously getting feedback about their product/service. Most importantly mobile apps help companies build customer loyalty and increase sales.
PMs are often tasked with aligning stakeholders, guiding engineering teams, and championing the customer. Customers dont care about data structures. Why Storyboarding Works A storyboard is just a sequence of visuals that shows how a user moves from a problem to a solution. Run it by a few customers. Not a persona.
Did the user discover a core feature? In this post, Ill break down 8 strategies that move the needle, with real examples from apps that have figured it out. 8 Best mobile app user retention strategies in short If you want a quick overview before diving in, here are my favorite mobile app retention strategies.
It’s often more common to see project-based user research rather than an ongoing, iterative discovery process.” Let’s take a closer look at a few specific examples of how she defined outcomes for the companies she was interviewing with. This one focuses on customer support within the platform.
1] Below are four examples of how this can be achieved. 2] Market Research AI-based tools can discover user and customer trends using predictive analytics. For example, you can use an AI tool to analyse support tickets to discover and address common issues. 7] Probability vs.
Speaker: Speakers from SafeGraph, Facteus, AWS Data Exchange, SimilarWeb, and AtScale
The value a semantic layer brings to make data more accessible to data scientists and BI users in their tools of choice. Real-world examples of data initiatives from AWS Data Exchange, SimilarWeb, Facteus, and SafeGraph customers. Leveraging metadata (labels, annotations) for deep dimensional analysis.
She shared insights from her experience leading product teams at various organizational scales and helping companies transform their product vision into measurable business growth. This evolution offers valuable insights for product managers at all career stages.
Our goal is to create a more user-friendly and efficient application. For example, in a previous project, UX and UI designers operated in silos, leading to delays and miscommunications. The insights gained from this project will undoubtedly guide our future work and contribute to the ongoing improvement of BimeBazar.
What happens when you build a product or service around what you think potential customers want, only for them to buy something else? For starters, it shows you dont know your customers well enough. But worse than that, it leads to lower revenue, failed products, and plummeting customer loyalty. The short answer: yes.
By talking to our customers regularly, we can collect insights into their unique problems, needs, and desires (or what I often refer to as “ opportunities ”). We then use these insights to guide the products we build. In many B2B contexts, the end user is not the person who makes the decision to buy the product.
Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Now, in this special webinar, he will explain the Hook Model using a number of captivating examples.
According to the American Customer Satisfaction Index , with an ACSI score of 78.0, overall customer satisfaction in America was the highest it has ever been in Q1 2024. However, while some companies have managed to improve their customer satisfaction levels and benefit from it, many have not. What is customer satisfaction?
The longer they work on their idea, the more invested they become, increasing the likelihood they miss the negative feedback altogether. A lot of these potential users were product managers, which got Kranthi interested in the field of product management and potential use cases for a tool like this. It’s a vicious cycle.
Secrets for working with customers to create products they will love. You are in store for an enriching discussion with someone who has more experience delighting customers than most of us will ever see. You’ll learn a few important tools along with deepening your understanding of what it means to create products customers love.
Let’s review everything your customer success team has to do in the absence of any customer success tools. Collect customer data to calculate complex formulas for tracking metrics, monitor customer health scores, and resolve support tickets while continuously trying to improve retention and expansion.
Mastering the art of customer conversations – for product managers As a product person, you know or at least have heard how important it is to talk with customers. Also, if you are not a complete newb, you also know you can’t simply ask the customer what they want. 6:09] How do we ask customers the right questions?
The following content is from our new e-guide, CustomerFeedback in the Digital Era. With such rapid changes, now is the time to assess the impact of these transformations on customer experience and consider how to maintain a customer-obsessed approach in a digital-first business landscape. Let’s get started!
There are the ideas your product trio comes up with based on your discovery work, the ideas that come from your customers in the form of specific requests, and the ideas that come from stakeholders within your company like your customer-facing teams or CEO, to name a few. We’re changing up the format this time around. Leann: Yes.
Wouldn’t it be great to see all user interactions with your product as they happen? Think about all the insights you could gather to improve the user experience. Session recordings are digital recordings of user interactions with a website or app. However, session replay analytics tools don’t record users’ screens.
The quick-to-deploy Senzing® entity resolution API enables graph database users to gain insights from their data they couldn’t see before. For example, instead of a graph with six related nodes, you get a resolved graph that condenses six nodes into one person.
By placing the product at the center of the growth strategy, PLG drives customer acquisition, conversion, and retention through exceptional product experiences. This article explores the core principles of PLG, its benefits and challenges, and provides real-world examples to inspire new ideas and insights.
Without effective UX analytics that goes beyond collecting data, you’re losing valuable customers. Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. Basically, anything that ruins the user experience.
How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.
A high bounce rate might seem like lost interest, but what if users left because they couldnt find what they needed? Thats why you need user session analysis. Beyond the numbers: Understand why context matters Raw user behavioral data can be misleading without context. On the surface, it looks like a win.
Speaker: Jim Morris, Founder, Product Discovery Group
By using the Product Discovery Cycle, teams can find new ideas, understand customer pain points, and test solutions quickly and cheaply. When teams solicit and act on customerfeedback, they can cycle through ideas quicker, and find the best ones sooner. Developing multiple solutions to address your customers' major pain points.
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