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Featuring an engaging discussion with Inis Hormann (Marketing Director Germany, Cepheid) and Steve Kury (Leadership Development Consultant, SHK Leadership Consulting), the session provided actionable insights for PMs at every level. Leverage Data: Use findings to guide decisions, reduce uncertainty, and inform future product iterations.
A custom ChatGPT model that helps accelerate product innovation Watch on YouTube TLDR In this episode, I interview Mike Hyzy, Senior Principal Consultant at Daugherty Business Solutions. Instead of focusing solely on today’s customer problems, product teams need to look 2-5 years into the future.
For example, Chris tells his teams a story of how he tells his kids that he doesn’t care about their grades as long as they’re putting in full effort, but usually full effort leads to good grades. He explains that customers include internal and external stakeholders and even employees’ families.
James shares insights from his research studying companies that consistently launch successful products. This example revealed a deeper structural issue: The company needed to move up-market from a commoditized position to remain competitive. Creating Common Language James emphasizes the importance of vocabulary in cross-team work.
Speaker: Lija Hogan, Customer Experience Consultant at UserTesting & Daniele Hohol, Senior Product Manager at UserTesting
Without the customer’s perspective these teams often end up wasting time and resources building features that customers don’t use. We'll provide examples as well as tangible tips for building customer empathy without delaying your design process. Save your seat today!
The core focus of these activities is on thorough market research, continuous customer engagement, and strategic product development. Understanding the Problem Space The primary goal of market research is to validate whether a real problem exists and if customers truly care about solving it.
In our new webinar, Rosie, Director of Product Marketing at Alchemer, sat down with Justin, Alchemer’s Integration and API Product Manager, to dive into a topic every CX team should be thinking about: automating customerfeedback collection and management. This isn’t just a demo (though yes, Justin gives a fantastic one in this webinar).
Introduction to customer satisfaction surveys Customer satisfaction surveys are vital tools for understanding what customers think, feel, and experience. Surveys provide a range of insights, from quick feedback after a purchase to in-depth assessments of brand loyalty. Don’t worry, we’ve got you.
When the process feels complicated, it becomes easy for a new user to lose interest before they experience the true value of your product. Gamification onboarding and the right user onboarding software can turn your product experience into something enjoyable. The user engagement rate is low. The user engagement rate is low.
In today's rapidly evolving market, product managers face the challenge of driving innovation while also meeting the needs and expectations of their existing user base. This webinar aims to equip you with strategies and insights to successfully navigate this delicate balancing act.
He shares practical insights from the Product Development and Management Association (PDMA) framework and explains how product managers can use these principles to improve their product development process. Portfolio Management During our conversation, Jack shares valuable insights from managing product portfolios at Sony Ericsson.
How product managers are transforming innovation with AI tools Watch on YouTube TLDR In this deep dive into AI’s impact on product innovation and management, former PayPal Senior Director of Innovation Mike Todasco shares insights on how AI tools are revolutionizing product development.
Ever wonder why some products instantly click with users while others get abandoned faster than New Year’s resolutions? The secret often lies in those crucial first moments – your user onboarding. But here’s the thing: getting users to say “wow” instead of “why?”
Anya’s development of Taelor offers valuable lessons in how to validate and expand upon initial product insights. Through market research, she discovered her ideal customers weren’t whom she initially expected. Instead, a startup should focus on solving one problem better than anyone else.
So how do you adapt your product development process knowing that your customer's behaviors and expectations have completely changed over the past year? Integrating their feedback is the first step! In this webinar, you will learn: The critical areas during product design and development process when you need to reach out to customers.
Customerfeedback is the backbone of customer-centric business. But understanding how to collect, interpret, and act on feedback can be overwhelming—especially with so many platforms, tools, channels, and strategies out there. When we say customerfeedback, we mean more than just customers in the traditional sense.
Abner dives into governance strategies and the importance of validating user needs to avoid costly mistakes. Abner shares real-world examples of navigating failures, spotting unvalidated solutions, and prioritizing effectively on roadmaps to stay ahead of the curve. Insights into balancing innovation with governance and end-user needs.
This post references out latest e-guide, CustomerFeedback is Everywhere: The Ultimate Guide to Omnichannel Feedback Collection . Organizations that rely on a single-channel feedback approach may overlook valuable insights. These missing insights are crucial for understanding customer needs and expectations.
This is every product manager’s nightmare – an onboarding failure that cripples customer retention. What is customer onboarding? Customer onboarding is the process of welcoming new customers to your product or service and helping them utilize the product and maximize the value of their purchase.
Speaker: Hannah Chaplin, Director, Product Marketing at Pendo and Esther Edel, Product Operations Analyst at Pendo
Mobile apps are a key component to having a strong customer engagement strategy. They give companies the opportunity to directly connect with their customers while simultaneously getting feedback about their product/service. Most importantly mobile apps help companies build customer loyalty and increase sales.
What’s your biggest challenge with new user activation? A solid customer lifecycle strategy starts with a strong onboarding experience. Getting users to their “aha!” Guiding different user segments effectively. Understanding where new users get stuck. Collecting feedback to inform our roadmap.
It’s often more common to see project-based user research rather than an ongoing, iterative discovery process.” Let’s take a closer look at a few specific examples of how she defined outcomes for the companies she was interviewing with. This one focuses on customer support within the platform.
A well-crafted release note can transform how you communicate product updates to your users. With the right release notes template, you can transform your software updates from snooze-fests into engaging content that keeps your users in the loop. They include guidelines that help users understand the value of your software updates.
And what I’ve learned is that, besides getting stakeholder buy-in, you need a solid process to collect high-quality data, organize user segments, and create story-driven personas that are easy to follow. Why do you need user personas? Good personas open the door to following a user-centric product development strategy.
Speaker: Speakers from SafeGraph, Facteus, AWS Data Exchange, SimilarWeb, and AtScale
The value a semantic layer brings to make data more accessible to data scientists and BI users in their tools of choice. Real-world examples of data initiatives from AWS Data Exchange, SimilarWeb, Facteus, and SafeGraph customers. Leveraging metadata (labels, annotations) for deep dimensional analysis.
PMs are often tasked with aligning stakeholders, guiding engineering teams, and championing the customer. Customers dont care about data structures. Why Storyboarding Works A storyboard is just a sequence of visuals that shows how a user moves from a problem to a solution. Run it by a few customers. Not a persona.
What if you could boost revenue without having to invest a small fortune in new customer acquisition? While it may sound too good to be true, the reality is that you can achieve this by implementing an effective customer expansion strategy. What is a customer expansion strategy? How to calculate customer expansion revenue?
With 85% of adults keeping their smartphones within arm’s reach at all times, mobile surveys have become the most direct route to gathering authentic userfeedback. Companies that simply shrink their desktop questionnaires to fit smaller screens end up with frustrated users and compromised data. What is a mobile survey?
While Eva Spexard s work doesnt fit into the typical product mold, shes found ways of applying a continuous discovery mindset, including conducting customer interviews , building opportunity solution trees , and making iterative improvements over time. Nope, todays story involves a Head of Operations and People.
Speaker: Nir Eyal, Author of Hooked: How to Build Habit-Forming Products
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Now, in this special webinar, he will explain the Hook Model using a number of captivating examples.
In our latest Alchemer Connect-focused webinar, Rosie Davenport, Director of Product Marketing at Alchemer, sat down with Justin Falk, Product Manager for Integrations and API, to showcase one of the most critical parts of modern customer experience: connecting and automating your feedback data across systems. The result? No dev team.
She shared insights from her experience leading product teams at various organizational scales and helping companies transform their product vision into measurable business growth. This evolution offers valuable insights for product managers at all career stages.
Which product feedback software should you choose for your SaaS? In this round-up, I cover 21 of the best product feedback software solutions. In this round-up, I cover 21 of the best product feedback software solutions. The choice is tough because there’s no single tool that covers all use cases. Free trial?
Without effective UX analytics that goes beyond collecting data, you’re losing valuable customers. Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. Basically, anything that ruins the user experience.
You’ll find a collection of battle-tested prompts, real-world examples, and a step-by-step guide you can put into practice immediately. For example, it took me 10 minutes to build this 2-D tank game (with an AI opponent included), merely using this series of prompts: “Build a 2d tank game with an AI opponent.”
Product analytics refers to the process of gathering and analyzing data on how users interact with a product. It tracks key metrics such as feature usage , user flows, and behavior patterns to explore user preferences and pain points. Improves product-market fit through actionable insights. How will it be analyzed?
Highlight Relevant Experience: Share examples of similar challenges youve tackled in the past to build confidence. A dashboard showing metrics like feature adoption or user engagement amplifies your credibility. Address Pain Points Proactively: Regularly ask for feedback to show you value their input and are ready to adjust course.
How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.
The quick-to-deploy Senzing® entity resolution API enables graph database users to gain insights from their data they couldn’t see before. For example, instead of a graph with six related nodes, you get a resolved graph that condenses six nodes into one person.
Wouldn’t it be great to see all user interactions with your product as they happen? Think about all the insights you could gather to improve the user experience. Session recordings are digital recordings of user interactions with a website or app. However, session replay analytics tools don’t record users’ screens.
It’s Not Creating, It’s Taking Critique Picture this: You’ve been working hard on a beautiful, user-friendly interface. But instead, the feedback rolls in. Even Bill Gates once said, “We all need people who give us feedback. Feedback is like the sandpaper that smooths out a rough sketch into something amazing.
Atif brings valuable insights from a recent PDMA executive workshop where leaders discussed their real-world challenges with strategic decision making and innovation strategy. In this episode, he shares some insights from that workshop and his experience in product leadership.
Instrumentation & RecruitmentSetting the Stage for Effective User Interviews Part 2 (of 5) of the UX Research Playbook series Previously in Part 1 of The UX Research Playbook series, we explored how to set UX research up for success by crafting well-defined research goals within a structured framework.
Speaker: Jim Morris, Founder, Product Discovery Group
By using the Product Discovery Cycle, teams can find new ideas, understand customer pain points, and test solutions quickly and cheaply. When teams solicit and act on customerfeedback, they can cycle through ideas quicker, and find the best ones sooner. Developing multiple solutions to address your customers' major pain points.
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