The Product Guy

JUNE 24, 2025

Customer support teams hear everything. In this episode of How I PM, Pedro Moreno, head of products at Serasa Experian, shares how product managers can create a direct channel to support and use it to drive meaningful improvements.

Customer Feedback 195

Customer Feedback User Friction User Testing Customer Satisfaction 195

Roman Pichler

MARCH 14, 2023

Listen to the audio version of this article: [link] What Information Should a Product Strategy Provide? I like to think of the product strategy as a high-level plan that helps you realise your vision and that answers the following four questions: Who is the product for? Do You Need a Strategy for Your Product?

Product Strategy 353

Product Strategy Strategy Vision Product Research 353

Roman Pichler

JULY 8, 2024

2] Figure 1: The Power-Interest Grid The grid divides stakeholders into four groups: crowd, subjects, context setters, and players depending on how interested they are in your product and how much power they have. Smaller strategy updates and product roadmapping decisions, however, are not as critical.

Roadmap 270

Roadmap Product Strategy Strategy Weak Development Team 270

Product Innovation Educators

JANUARY 6, 2025

The company operated a software platform for their call center, managing customer communications while ensuring compliance with state regulations. As VP of Operations, Kim worked with third-party engineering consultants to improve the platform’s ROI and customer outcomes.

Reporting Tools 266

Reporting Tools Customer Communications Analytic Tools Leadership 266

Productside

MARCH 3, 2025

In our latest Productside webinar, Becoming an Effective Product Management Leader , Principal Consultants Roger Snyder and Kenny Kranseler delivered a no-nonsense roadmap for new leaders who want to nail their first 90 days (and beyond) and get the tools on how to become a product management leadereffectively. Do I push back?

Product Research 177

Product Research Feedback Software Product Management Product Manager 177

The Product Guy

MARCH 4, 2025

Your team is following the roadmap. You’re gathering customer feedback, hitting your OKRs, and tracking every metric imaginable. And yet, your product is stuck. Users churn, innovation stalls, and your team feels like theyre running on a never-ending treadmill. Roadmaps provide alignment.

Customer Feedback 150

Customer Feedback Product Management Product Manager Feedback Software 150

The Product Guy

NOVEMBER 21, 2018

Truly understanding your customers and finding ways to improve your product is an overwhelmingly daunting task. Customer discovery is key to informing product strategy and there is a mountain of techniques and methods available for conducting customer discovery. Customer needs. Market knowledge.

User Testing 348

User Testing Customer Experience Customer Feedback Product Research 348

The Product Coalition

NOVEMBER 12, 2024

How first principles can help you design product roadmaps from the ground up. Product roadmaps are no exception. Creating or even updating a product roadmap can feel like being handed a blank sheet of paper and told you have 60 minutes to write a ten-page college essay on a topic you didn’t study for….

Roadmap 111

Roadmap Automotive Product Research Feedback Software 111

Alchemer Mobile

DECEMBER 21, 2022

Instead, let’s cut right to the chase: Retargeting the right customers at the right time and in the right place is the ultimate key to driving mobile customer engagement. Now, it might sound like common sense to say, “just retarget your customers to boost engagement,” but let’s break down what this actually means.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

Roman Pichler

AUGUST 15, 2023

Listen to the audio version of this article: [link] 1 No Strategy The first and most crucial mistake is to have no product strategy at all. When that’s the case, a product is usually progressed based on the features requested by the users and stakeholders. The strategy is therefore either too big or too narrow.

Product Strategy 266

Product Strategy Strategy Research Software Customer Experience 266

Product Innovation Educators

SEPTEMBER 4, 2023

A four-layer framework to create a winning product strategy Today we are talking about creating product strategy. Bob is the author of the book Creative Strategy Generation. I first heard of Bob when he was the president of Sequent Learning, the product management training company.

Product Strategy 322

Product Strategy Strategy Weak Development Team Framework 322

Lenny Rachitsky

FEBRUARY 25, 2025

The post includes plug-and-play strategy templates, recommended timelines, the stakeholders to involve at each step, and more 🔥 For more from Chandra, follow him on LinkedIn , and VRChat is hiring ! I worked closely with a seasoned board member to trace this back to a lack of product strategy—both articulated and aligned.

Strategy 119

Strategy Technical Review Product Strategy Product Research 119

Roman Pichler

OCTOBER 2, 2018

Why a Product Strategy Process Matters. An effective product strategy process should ensure that a valid product strategy and an actionable product roadmap are always available—that a shared and valid approach to achieving product success is available at anytime, as the picture below illustrates.

Product Strategy 259

Product Strategy Product Research Strategy Technical Review 259

The Product Coalition

FEBRUARY 3, 2022

A key ingredient to build a better product is customer feedback. There are various ways to collect customer feedback that include customer surveys through sales executives, feedback forms, focused interviews, etc.

Data Visualization 183

Data Visualization Customer Feedback User Testing Analytic Tools 183

The Product Guy

APRIL 15, 2025

This week were releasing a double feature on How I PM featuring two product pros sharing methods theyve used to lead with clarity, customer understanding, and momentum. Thats where the roadmap reveals itself. Dont just ask.

User Testing 195

User Testing Workshop Customer Feedback Consulting 195

The Product Guy

MAY 15, 2017

In a recent live stream from one of our mentors of The Product Mentor , Dustin Levy, lead a conversation around “Product Strategies for Non-Strategists”. We are always looking for more product mentors from all around the world. About The Product Mentor. Signup to be a Mentor Today! View the live stream….

Analytic Tools 225

Analytic Tools Research Software Product Strategy CTO Coach 225

Roman Pichler

JUNE 7, 2022

This can be caused by an intense focus on execution and delivery—being so concerned with adding features and running sprints that tracking the product’s overall performance is neglected. Consequently, these teams relied on: Anecdotal feedback : “Customers love our product, they told me so.” 4 Vanity Metrics.

KPI 338

KPI Data Visualization Weak Development Team Customer Feedback 338

Roman Pichler

FEBRUARY 14, 2023

It achieves this by using sprints to create product increments, collecting feedback from users and stakeholders, and adapting the product with the insights gained. [1] Otherwise, you might ask the wrong people for feedback on the increments and hence draw the wrong conclusions. But don’t stop there.

Product Research 384

Product Research Feedback Software Research Software User Testing 384

The Product Guy

MARCH 12, 2025

You’re Stuckand It’s Because You’re Playing by the Rules In product management, youve been told to follow the rules: stick to the roadmap, build consensus, and hit your OKRs. But what if I told you they’re actually sabotaging your product’s potential? Roadmaps are innovations silent killer.

Data Visualization 150

Data Visualization User Testing Customer Experience Technical Review 150

Alchemer Mobile

MARCH 26, 2021

When we were writing this post, we did a little research to see what other brands were saying about mobile customer experience. Instead, here are some tangible, actionable steps you can take back to your team today to build a stronger mobile customer experience that helps you stand out from the competition and build long-term customer value.

User Testing 257

User Testing Customer Experience Feedback Software Customer Feedback 257

Roman Pichler

APRIL 4, 2023

For example, ensure that the individual’s role and responsibilities are clear; help the person grow as a product professional, be it by coaching and mentoring them or by encouraging them to attend training courses; offer clear and helpful feedback and hold them accountable for meeting agreed goals.

Feedback Software 365

Feedback Software Reporting Tools Customer Feedback User Testing 365

Product Talk

OCTOBER 2, 2024

It sounds simple, but that doesn’t mean it’s easy. – Tweet This While many product teams want to talk to customers every week, they struggle to make this a reality. You’ll hear how Orbital addresses many of their needs and helps the HiveMQ team generate a steady stream of customers to speak with every week.

Feedback Software 279

Feedback Software Customer Experience Data Visualization User Testing 279

Productside

MARCH 18, 2025

Scaling a product isnt just about selling moreits about refining product-market fit, unlocking the right growth levers, and making sure your go-to-market strategy actually aligns with what your customers need. Rachel shares how shes helped SaaS products scale from $1M to $10M in a year. Dont miss Rachels insights.

User Testing 177

User Testing Product Marketing Marketing Customer Experience 177

Userpilot

OCTOBER 31, 2024

Product analytics refers to the process of gathering and analyzing data on how users interact with a product. It tracks key metrics such as feature usage , user flows, and behavior patterns to explore user preferences and pain points. Why should you have a product analytics strategy?

Data Visualization 105

Data Visualization Analytic Tools Reporting Tools Onboarding KPIs 105

ProductBoard

DECEMBER 9, 2024

Every successful business starts with understanding its customers. Customer insights and feedback are the key to decoding customer behavior, preferences, and expectations. At the heart of meaningful customer insights lies the Voice of the Customer… Source

Customer Feedback 52

Customer Feedback Data Visualization User Testing Roadmap 52

Product Innovation Educators

JANUARY 4, 2021

Insights on roadmaps, metrics, OKRs, and more for product managers. In a few weeks, the name will change to Product Masters Now. You don’t need to do anything to keep listening, but I want you to know the name change is coming—The Everyday Innovator will be renamed to Product Masters Now. .

Feedback Software 277

Feedback Software Data Visualization Customer Feedback Customer Experience 277

Roman Pichler

JULY 6, 2021

Consequently, your focus shifts from managing a product to looking after the product people on your team and empowering them to do a great job. For instance, you might show the individuals how they can make effective strategic product decisions, create an actionable product roadmap, and effectively use the right KPIs.

User Testing 348

User Testing Product Research Weak Development Team Customer Experience 348

Roman Pichler

SEPTEMBER 11, 2023

A first step to form effective product teams is therefore to identify the products in your organisation. But what is a product? I view it as an entity that creates tangible value for users and possibly customers as well as the business. The former is achieved by solving a problem or by providing a specific benefit.

Reporting Tools 388

Reporting Tools User Testing Customer Experience Product Research 388

Roman Pichler

APRIL 5, 2022

For example, a product strategy workshop might have the objective to identify the key changes required to achieve product-market fit. Contrast this with a sprint review meeting , which might help you determine if users can easily sign up for the product. Assess product strategy and adjust if necessary.

Product Management 318

Product Management Product Manager Weak Development Team User Testing 318

The Product Guy

MAY 7, 2020

Also, in various organizations which have grown in product maturity, customer base etc., This role also focuses on increasing the retention rate for existing customers. It contains subsections with steps that one should go through while building products. Product Strategy. Product Roadmap.

Technical Review 398

Technical Review Product Management Product Manager Onboarding KPIs 398

The Product Coalition

APRIL 24, 2023

A customer feedback repository is the place you keep all your feedback data. What is a customer feedback repository? A feedback repository is a central location where product teams can collect and organize customer feedback. What is the purpose of feedback repositories?

Feedback Software 144

Feedback Software Analytic Tools User Testing Customer Feedback 144

Arkenea

FEBRUARY 23, 2025

But, it’s usually challenging to assess what’s the right way to go about it – how much of iteration should be that from user feedback versus founder’s vision for the product? And, how do you also tell the difference between what feedback to incorporate?

User Testing 98

User Testing Feedback Software Customer Feedback Research Software 98

Alchemer Mobile

DECEMBER 28, 2021

Instead, let’s cut right to the chase: Retargeting the right customers at the right time and in the right place is the ultimate key to driving mobile customer engagement. Now, it might sound like common sense to say, “just retarget your customers to boost engagement,” but let’s break down what this actually means.

User Testing 246

User Testing Customer Experience Customer Feedback Feedback Software 246

Melissa Perri

JULY 23, 2024

At all of them, I start understanding the current state of Product Management. I then do various interviews with executives all the way to Product Management team members and surrounding functions. I review strategies and roadmaps. I wanted to share with you the framework I use when doing this.

Weak Development Team 250

Weak Development Team Product Research Research Software Feedback Software 250

Productside

JULY 10, 2025

Hit Ctrl + Alt + PM Ctrl: Stop doing what algorithms crush overnight Meeting summaries, status decks, first-pass user stories. Ask clarifying questions to reveal the user, their desired outcome, and what happens if we ignore the problem.” Strategy prompt “Act like my product-strategy coach.

Product Research 120

Product Research Product Management Product Manager Data Visualization 120