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Customer Education & Training: The Investment That Keeps on Giving

Gainsight

The customer success landscape has changed. Technology companies are producing more complex software, which can often overwhelm customers during the onboarding process. As a result, it’s common for these customers to quickly abandon new platforms. In short, customer training leads to customer retention.

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Agile Market Requirements

Pragmatic Marketing

We’re just terrible at writing them; and, still, the development group wants more detail—and more and more and more. And developers have to make sense of the requirements. Developers then complain, “Don’t tell me how to do my job,” because the requirement now explains how the feature should be implemented. And they’re right.

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Flow’s Daniel Scrivner on the brave new world of asynchronous productivity tools

Intercom, Inc.

Daniel Scrivner believes the answer lies in asynchronous tools that allow people to get their work done without bottlenecks: send off a product at the close of play, get feedback overnight, apply revisions, and ship the next day. When most people think of product development, they imagine an in-person experience. billion in 2015.

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Conducting problem interviews–and other innovation insights for product managers Oct 21, 2016 - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers and innovators be heroes. In addition to the above article for conducting an interview script, create questions that explore (1) the problem, (2) existing alternatives, and (3) customer segments in 7 steps.