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Fintech Customer Experience: How to Measure and Improve It [+ Tools]

Userpilot

This is especially true when trying to implement an in-app support infrastructure within your platform. However, this guide will show you how to measure customer experience in the fintech industry, make improvements, and pick the best tools for the job! What is the fintech customer experience?

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Collecting feedback using 1 to 5 rating scale surveys

Usersnap

Marty Cagan, in his book “Inspired: How To Create Products Customers Love” , mentions the use of customer surveys as a tool for understanding customer needs and preferences. Feedback integration catalyzes continuous improvement, data-driven decisions, and the creation of exceptional user experiences.

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What Is Secondary Navigation? [+ Examples]

Userpilot

Combined menus that integrate within primary navigation, expanding for detailed access and maintaining user focus. We go over 6 secondary navigation examples from other SaaS businesses: Userpilot’s combined secondary navigation blends seamlessly within the primary menu for contextual access. NYT’s page navigation.

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SaaS Valuation: How to Value a SaaS Company + Tips for Improving Valuation

Userpilot

Whether you’re planning your exit, seeking VC funding, or setting up ESOPs, a SaaS valuation is a must. Our article: Explains different SaaS valuation methods. Shows how to leverage PLG strategies to boost the value of your SaaS business. Want to learn how Userpilot can help you improve your SaaS valuation?

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Onboarding Call vs Automated In-app Onboarding: When to Use Each?

Userpilot

Onboarding is vitally important for any SaaS owner or product manager. Taking users through your product or service using an onboarding call is a pretty standard part of the customer onboarding process. They are typically led by your sales team or a customer success manager. What is a customer onboarding call?

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Product Positioning Strategies For SaaS: Types and Examples

Userpilot

In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity.

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Market Gaps: 10 Ways to Spot Untapped Customer Needs

Userpilot

Canva identified a market need for a user-friendly graphic design tool for non-designers and DocuSign for a secure solution to sign and manage digital documents and contracts. Tracking user behavior in-app enables product teams to find ways to improve product experience. What are examples of market gaps?