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12 Best Customer Insight Tools for SaaS Companies in 2024

Userpilot

Userpilot offers in-app surveys , user action tracking, and behavior analysis to provide granular insights and improve user experience and product development. Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors.

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Market Gaps: 10 Ways to Spot Untapped Customer Needs

Userpilot

How do product managers identify market gaps? TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience. Want to see how Userpilot can help you find market gaps?

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How Meagan Glenn From Lavender Leverages Customer Feedback for Product Growth

Userpilot

One great way to create such a culture is by sharing customer responses in the tools your team frequently uses. It lets you create surveys no-code, localize them for global markets, trigger to the right segments, and much more. Both of these directly influence product development and help keep up with market trends.

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How to Perform A Product Feature Analysis

Userpilot

TL;DR Product feature analysis involves evaluating product features to understand their impact on user satisfaction and market performance. It’s often done to guide product planning , enhance account expansion , and optimize self-serve customer support channels. Encourage users to share feedback.

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A Guide to Customer Retention: Importance, Strategies & Metrics

Userpilot

It’s crucial for SaaS businesses because it drives revenue growth, increases customer lifetime value , reduces customer acquisition costs , and fosters positive word-of-mouth marketing. Why is customer retention important? Loyal customers can also help you acquire new leads via word-of-mouth.

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13 Customer Discovery Questions to Ask for Valuable Insights

Userpilot

Other data sources include product analytics, asking customer-facing teams, competitor analysis, and industry events. You normally use customer discovery questions as a part of the initial market and customer research. Their aim is to identify market gaps and unsatisfied customer needs.

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Product Funnel: What Is It and How to Create One?

Userpilot

We also explain: How product funnel differs from marketing and sales funnels. TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. The marketing funnel stages focus on customer acquisition.