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12 Best Customer Insight Tools for SaaS Companies in 2024

Userpilot

Userpilot offers in-app surveys , user action tracking, and behavior analysis to provide granular insights and improve user experience and product development. Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors.

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How Meagan Glenn From Lavender Leverages Customer Feedback for Product Growth

Userpilot

Feature development : Product feedback can directly help with feature prioritization , allowing product teams to focus on what users want. Retention : Addressing pain points can increase user satisfaction, which overall reduces churn and increases customer retention. They tend to meet people where they are.

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Product Marketing vs Growth Marketing: What Are the Differences?

Userpilot

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Using high-quality user feedback , customer research, and product analytics to improve the customer experience and drive product adoption.

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14 User Behavior Trends For SaaS in 2024

Userpilot

More users are adopting micro-SaaS products for the specialized value and low cost that they offer. Companies are going beyond product marketing and investing in content marketing to deliver value to users. Also, design your sign-up page to provide a smooth sign-up flow for users.

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10 Ways of Adding Value to Products in SaaS to Drive High-Margin Sales and Increase Profitability

Userpilot

When you add value to your products, it gives you a competitive advantage, enables you to charge a higher price, drives high-margin sales, and increases profits. Measure product value with two surveys – product-market fit surveys and net promoter score (NPS) surveys. How to measure product value?

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13 Customer Discovery Questions to Ask for Valuable Insights

Userpilot

To retain product-market fit, you should engage in continuous customer and product discovery. Examples of questions that you could be asking as a part of the process are ‘How easy is our product to use?’ This is a specific question exploring the shortcomings of available tools from the user’s perspective.

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Complete Guide on What is Product Service Management

Userpilot

The benefits of embedding a product service management role in your organization include improved differentiation thanks to ongoing incremental innovation. They also help develop only the products that satisfy real user problems. During the prelaunch stage, their task is to carry out market and customer research.