Product Management University

AUGUST 15, 2023

Every one of those product plans is a good plan if it supports the company’s strategic goals, but then it becomes highly subjective (and political) as to which plans contribute the most to the company’s goals. Those market segment priorities are just as valuable for product marketing and sales as they are product management.

Product Management 246

Product Management Product Manager White Paper Management 246

Userpilot

SEPTEMBER 18, 2023

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Using high-quality user feedback , customer research, and product analytics to improve the customer experience and drive product adoption.

Analytic Tools 52

Analytic Tools Research Software User Testing Feedback Software 52

Product Management University

APRIL 8, 2024

It outlines the market segments most conducive to meeting your strategic and financial goals, and the business solutions (not to be confused with product solutions) required to capitalize on the growth potential of those markets. Pepper in some competitive differentiation. It all starts with product management.

Leadership 147

Leadership Marketing Product Management Product Manager 147

Userpilot

APRIL 17, 2024

Userpilot offers in-app surveys , user action tracking, and behavior analysis to provide granular insights and improve user experience and product development. Google Trends helps businesses differentiate products in crowded markets by identifying evolving consumer interests and regional search behaviors.

Data Visualization 84

Data Visualization Analytic Tools Feedback Software Reporting Tools 84

Product Management University

OCTOBER 23, 2023

With strong top-down discovery as the foundation, product managers collaborate and build products that make users better at their jobs in ways that have measurable strategic value to the customer (and to your own organization).

User Testing 130

User Testing Onboarding KPIs Product Research Management 130

PMLesson's Ace the PM Interview

APRIL 6, 2020

Product marketing is one of the newest and most impactful roles within an organization. As a product marketing manager (PMM), you influence most areas of the organization including product, design, sales, support, and, of course, marketing. That degree doesn’t have to be in marketing, but it certainly helps.

Product Marketing 78

Product Marketing Technical Review User Testing Marketing 78

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

APRIL 30, 2024

They tend to meet people where they are. They provide the most growth for your product and can reveal a lot in a short period of time. Product-market fit (PMF) surveys allow growing SaaS companies to see if their product is meeting market needs and expectations. When creating Lavender 3.0 (our

User Testing 88

User Testing Customer Feedback Feedback Software Data Visualization 88

Userpilot

SEPTEMBER 14, 2023

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market. What is product marketing?

Product Research 86

Product Research User Testing Research Software Feedback Software 86

bpma ProductHub

FEBRUARY 4, 2018

Understands customers, the problems the product solves, why the product is winning or losing, competitive differentiation, etc. Converts market data into requirements for engineering. Ultimately responsible for customer and market success. Answers questions from customer representatives.

Product Management 171

Product Management Product Manager Customer Experience Differentiation 171

BrainMates

FEBRUARY 26, 2019

Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to Product Marketing roles several times in his career. It happened with me too.

Product Marketing 75

Product Marketing Feedback Software User Testing Marketing 75

Userpilot

FEBRUARY 25, 2024

More users are adopting micro-SaaS products for the specialized value and low cost that they offer. Companies are going beyond product marketing and investing in content marketing to deliver value to users. This can help ensure your app retains its product stickiness and user buying decisions stay in your favor.

Analytic Tools 98

Analytic Tools Data Visualization User Testing Reporting Tools 98

The Product Coalition

MARCH 5, 2023

Product-Led Growth practice lead, Dave Boyce describes the distinction between finding product-market fit (PMF) versus finding go-to-market fit (GTMF). By Tremis Skeete , for Product Coalition Getting the product right and ready before launch is critical for digital product businesses.

User Testing 118

User Testing Startups Customer Experience Reporting Tools 118

Userpilot

OCTOBER 16, 2022

If you just meet minimum expectations, you’re just about fulfilling the bottom limit of the desires of your users. Next, remember to keep your vision at the center of your product enhancements. Another helpful tactic to drive delight is to lean into differentiation : what do you do differently from the competition?

User Testing 101

User Testing Feedback Software Research Software Customer Experience 101

Userpilot

OCTOBER 13, 2022

Product parity should be avoided because such products are unlikely to disrupt the market and never command premium pricing. Product parity also limits your marketing and branding strategies. In fact, the only differentiator you can use to stand out from competing parity products is price.

Product Research 88

Product Research User Testing Feedback Software Research Software 88

Roman Pichler

AUGUST 11, 2020

Therefore, choose a specific market segment and develop a product for the few, not the many, as Steve Blank suggested , particularly when you manage a new or young product. Additionally, involve the stakeholders in creating the product vision board but do not allow individuals to dominate and force their ideas onto the group.

Vision 300

Vision User Testing Research Software Product Research 300

Roman Pichler

OCTOBER 6, 2020

What makes the product stand out? For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? Meeting users and customers, at least in form of a video call, not only helps you validate your assumptions and develop new ideas. And if so, what are the consequences for your product?

Product Research 265

Product Research Technical Review Feedback Software Research Software 265

Product Management University

JANUARY 3, 2023

A good sales demo creates that critical moment of differentiation that makes your product the obvious choice in a sea of competitors. Writing a solid demo script ensures you stay on message and articulate why your product is better than the rest. The key to the success of any product demo is practice. Time Your Demo.

Demo 130

Demo B2B User Friction Customer Experience 130

Userpilot

OCTOBER 25, 2022

To define the product vision , product managers need to take their market research results along with the company objectives and use them to outline what they want the product to be like in the future. Goals are important aspects of the product strategy. Goals are important aspects of the product strategy.

Product Research 91

Product Research User Testing Customer Feedback Research Software 91

Innovatemap

OCTOBER 4, 2019

Product management and product marketing are becoming essential roles in the digital world we live in. Companies that don’t have strong product management and product marketing functions run the risk of losing market share to more strategically focused teams. Product Management (Focus on the User).

Product Marketing 40

Product Marketing Marketing Product Management Product Manager 40

Userpilot

NOVEMBER 2, 2022

When you add value to your products, it gives you a competitive advantage, enables you to charge a higher price, drives high-margin sales, and increases profits. Measure product value with two surveys – product-market fit surveys and net promoter score (NPS) surveys. How to measure product value?

Feedback Software 91

Feedback Software Research Software User Testing Product Research 91

ProductPlan

AUGUST 4, 2020

A great example of this mindset was when I was part of a team that launched the online meeting software GoToMeeting. Our team concluded that we could get our MVP to market with half the features. Yet that wasn’t enough to have a product that stood out from a vast field of online meeting competitors.

Weak Development Team 125

Weak Development Team Product Research User Testing Differentiation 125

Userpilot

OCTOBER 21, 2022

Develop a solid differentiation strategy and use a mix of differentiators to help your product stand out from competitors. Customer interviews with different types of users can help you understand their unique needs and assess how well the product meets them. Product differentiation is a must for product managers.

Feedback Software 69

Feedback Software Analytic Tools Research Software User Testing 69

bpma ProductHub

FEBRUARY 17, 2018

How do you position your product & feature set in a way that allows you to uniquely meet your customer’s needs and stay ahead of the competition? The concepts presented in CEB’s book “The Challenger Customer” are gaining a lot of traction in the marketing world. Thursday, February 22 | 6:30 – 9:30pm.

Differentiation 150

Differentiation Roadmap Presentation Events 150

Product Management University

APRIL 15, 2018

Everyone knows what it is – it’s simple and meets the most basic criteria for a dessert. Is it time for a more interesting and unique flavor of selling – or is it time for a more tantalizing flavor of product management to differentiate the way you sell? Solution selling is like vanilla ice cream. It’s not wrong or bad.

Product Management 113

Product Management Product Manager Differentiation Document 113

Intercom, Inc.

JANUARY 24, 2023

The previous version was almost five years old, and we knew that we needed an ambitious and clear vision to bring a next-generation Messenger to the market. Surveying the landscape First, we zoomed out from day-to-day execution and evaluated Messenger across multiple dimensions – product, market, customers, and business.

Vision 118

Vision Feedback Software Customer Experience User Testing 118

Userpilot

NOVEMBER 19, 2022

However, the focus of product service management is on delivering a delightful service and fostering relationships with customers. The benefits of embedding a product service management role in your organization include improved differentiation thanks to ongoing incremental innovation. Identify market opportunities and changes.

Data Visualization 96

Data Visualization User Testing Research Software Feedback Software 96

Product Management University

NOVEMBER 13, 2018

No response to phone calls, texts or emails, and requests for meetings. A good product marketing team will educate sales people on macro level market trends of their target customers and the impact those trends typically have on an organization. Welcome to the black hole of unreturned emails, calls and meeting requests.

Positioning 100

Positioning Product Research Research Software Webinar 100

Userpilot

JANUARY 29, 2023

TL;DR Product managers need a new feature validation framework to ensure that they meet user needs or drive organizational goals and avert product failure. Without validating features, it’s easy to create products that aren’t aligned with their vision or are difficult to differentiate.

User Testing 94

User Testing Product Research Framework Feedback Software 94

Userpilot

SEPTEMBER 14, 2023

To retain product-market fit, you should engage in continuous customer and product discovery. Examples of questions that you could be asking as a part of the process are ‘How easy is our product to use?’ It is the first step to building a superior product that outperforms competitors and effectively meets user needs.

Product Research 83

Product Research Customer Feedback Data Visualization User Testing 83

Amplitude

FEBRUARY 1, 2021

Your product positioning should focus on what differentiates your product from those competing products or services. If there’s something your product does demonstrably better, use the benefit(s) derived from that feature as a key component of your launch strategy.

Product launches 112

Product launches Strategy User Testing Product Research 112

Mixpanel

APRIL 27, 2020

When you’re a startup and you’re looking for product-market fit, you need to be ruthless. You have to prioritize product differentiators that will give you a breakthrough ability to solve user problems that no one else can (or in a way no one else has thought of). Startup: Set ruthless priorities.

User Testing 89

User Testing Customer Feedback Differentiation Startups 89

Mind the Product

SEPTEMBER 16, 2019

Taking an evidence-based approach to building product is, I’ve found, the only way to avoid this trap. What’s the best, lightest solution to meet these needs? Your job as a product manager is to help your squad to answer these questions, fast. It will help you all collectively to realize a more effective product experience.

User Testing 115

User Testing Product Research Data Visualization Customer Experience 115

Userpilot

JULY 24, 2023

Conduct market research to identify competitors and determine avenues for product differentiation. Craft your product positioning statement. Create and release your MVP with only core product features. Create a targeted go-to-market strategy for your launch plan. Your unique value proposition.

Product launches 87

Product launches User Testing Product Research ChatGPT 87

Pragmatic Marketing

DECEMBER 3, 2019

has stayed on top of a rapidly evolving market by conducting research that delivers such products as the Game of Thrones Slots Casino , one of the drivers of the publicly traded company’s (Nasdaq ZNGA) third quarter, the best in its 12-year history. San Francisco-based Zynga Inc.

Roadmap 91

Roadmap Data Visualization User Testing Product Research 91

Pragmatic Marketing

DECEMBER 3, 2019

has stayed on top of a rapidly evolving market by conducting research that delivers such products as the Game of Thrones Slots Casino , one of the drivers of the publicly traded company’s (Nasdaq ZNGA) third quarter, the best in its 12-year history. San Francisco-based Zynga Inc.

Roadmap 91

Roadmap Data Visualization User Testing Product Research 91

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976. Underserved needs Product: 3.

User Testing 102

User Testing Product Management Product Manager Data Visualization 102