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Guide to Creating and Distributing Effective B2B Customer Satisfaction Surveys

Userpilot

Creating and distributing effective B2B customer satisfaction surveys is a vital step in understanding your customers and fostering mutually beneficial business relationships. Analyzing user sentiment can unlock valuable insights that improve customer satisfaction, and skyrocket retention.

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Event Data for SaaS: A Complete Guide with Examples

Userpilot

Do you want to leverage event data to make data-driven decisions to enhance user experience? Event data allows you to understand your users’ behaviors and needs on a deeper level. It encompasses a wealth of data like user actions, feature usage, and beyond. What is event data?

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Product in Practice: Iterating on Outcomes with Limited Data

Product Talk

They started with a simple customer satisfaction rating, asking people to rate how helpful the tool was. They also tracked what Thomas refers to as “blunt measures”—things like the numbers of users logging in or not. Now Thomas had a few potential outcomes—clue captures and copy events. You don’t want that.

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Product Analytics Marketing Automation: A Guide for SaaS Companies

Userpilot

Product analytics can help marketers understand user pain points and needs, improve the effectiveness of marketing campaigns, and refine pricing strategies, ultimately improving customer satisfaction and making the product more competitive. Custom event tracking helps teams track customer journeys and engage them accordingly.

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Funnel Tracking: How to Track and Optimize Your Funnel

Userpilot

TL;DR Funnel tracking refers to the process of monitoring and analyzing the steps or stages that users go through. Tag and name key funnel events to track interactions like page visits, enabling funnel analysis for optimization and conversion improvement. Customer journey mapping in Miro.

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In-Depth Guide to GA4 Path Exploration (+Better Alternative)

Userpilot

Next, choose Path Exploration to generate a default report, which you can later customize by manipulating variables in the Settings section. To do so, you need to choose the Starting Point and define the starting page/event. Next, edit the node settings for each step and customize the report.

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Drop-Off Rate: What Is It and How to Reduce It?

Userpilot

TL;DR The drop-off rate is the percentage of users who start an action or process but don’t complete it. In contrast, the exit rate refers to the percentage of users stopping their journey on a particular page. The drop-off rate is the percentage of users who abandon a process or action before achieving a specific goal.