The Product Guy

APRIL 21, 2019

A customer-centric approach focuses on providing a positive customer experience to drive profit and gain competitive advantage. There is one key tool used by successful customer-centric businesses that most product managers disregard. Customer-centric companies make decisions that drive customer satisfaction.

Data Visualization 378

Data Visualization User Testing Customer Experience Product Research 378

UX Planet

JANUARY 1, 2025

Task success rate measures how effectively an individual user completes tasks. For example, if 80 out of 100 tasks are completed successfully, task success rate will be80%. User engagement (like time spent on a page). User satisfaction score (CSAT). Customer satisfaction score (CSAT) formula.

Data Visualization 105

Data Visualization User Testing Customer Feedback Customer Satisfaction 105

Userpilot

MAY 17, 2025

Did the user discover a core feature? In this post, Ill break down 8 strategies that move the needle, with real examples from apps that have figured it out. 8 Best mobile app user retention strategies in short If you want a quick overview before diving in, here are my favorite mobile app retention strategies.

Feedback Software 76

Feedback Software User Testing Strategy Customer Experience 76

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed. Let’s dive in!

Research Software 105

Research Software Analytic Tools Product Marketing Product Research 105

The Product Guy

MAY 7, 2025

In this Patreon-exclusive article , part of our Roadmap to Mastery series, we explore: Why these challenges are difficult even for seasoned PMs Practical frameworks to approach them with confidence A case study where structured planning improved both collaboration and customer satisfaction What Youll Learn: How to push back without damaging trust Techniques (..)

Customer Satisfaction 150

Customer Satisfaction Leadership Framework Roadmap 150

Intercom, Inc.

AUGUST 25, 2020

On this episode of Intercom on Product myself and Paul (Adams, our SVP of Product) delve into how product teams can and should partner with their marketing team peers. By ensuring the external messaging is in sync with the internal product planning your opportunity for success and customer satisfaction is greatly increased.

Marketing 238

Marketing Onboarding KPIs Feedback Software Reporting Tools 238

Alchemer Mobile

FEBRUARY 26, 2025

These missing insights are crucial for understanding customer needs and expectations. Without a comprehensive view, businesses risk losing opportunities to improve customer satisfaction and build long-term loyalty. For example, a bank may receive frequent in-app feedback about navigation issues in its mobile banking app.

User Testing 130

User Testing Customer Feedback Feedback Software Data Visualization 130

Userpilot

SEPTEMBER 16, 2024

Is your company ready to target new markets? What product marketing strategies can you use to increase your chances of success? To answer this, let’s explore: What a market development strategy is. Common methods companies use to enter new markets. Real-life SaaS examples of successful market development attempts.

Research Software 105

Research Software Analytic Tools Feedback Software Data Visualization 105

UX Planet

APRIL 17, 2025

This article is your roadmap to understanding how these two concepts dont just coexist but thrive together, amplifying both user satisfaction and your bottomline. On the flip side, a seamless UX can significantly boost customer satisfaction and retention rates. Well, consider them the dynamic duo of digital marketing.

UX 105

UX Customer Experience User Testing Customer Feedback 105

Userpilot

SEPTEMBER 4, 2024

Well, sorry to disappoint you, but you might be getting excited about the wrong marketing metrics. Examples of vanity metrics include: – Free trial user count : It only shows how many people started a trial, not how many found value in your product. For improved retention and customer satisfaction.

Data Visualization 105

Data Visualization Onboarding KPIs Analytic Tools Feedback Software 105

UX Planet

MAY 25, 2025

If youre an eCommerce marketer or owner, you already know the basics: attract, engage, convert, and (hopefully) nurture. These success stories not only highlight the transformative impact of user-centric strategies but also provide actionable insights for businesses looking to optimize their own conversion funnels. Sound familiar?

Data Visualization 98

Data Visualization Analytic Tools UX Feedback Software 98

Userpilot

APRIL 30, 2024

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Market penetration is about increasing existing market share with existing products. Let’s get to it.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 105

Userpilot

MARCH 30, 2025

For example, if you recently launched your mobile application and are focused on driving engagement, youll want to track app engagement metrics like DAU/MAU and feature adoption. 1 Engagement DAU/MAU Understand daily and monthly active user engagement and overall app popularity. Are users engaging and sticking around?

Analytic Tools 96

Analytic Tools Onboarding KPIs Research Software Data Visualization 96

The Product Coalition

JUNE 28, 2022

Market research is the process of gathering information about your business's buyer personas, target audiences and customers. Market research also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.

User Testing 157

User Testing Market Research Product Research Research Software 157

Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success. If you want to know more, book a demo now !

Analytic Tools 98

Analytic Tools Feedback Software Research Software Product Marketing 98

Product Innovation Educators

MARCH 4, 2025

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

Artificial Inteligence 235

Artificial Inteligence Research Software Product Research User Testing 235

Userpilot

JULY 8, 2024

Looking for examples of customer journey touchpoints? And shows you how to optimize them for better conversions and higher customer satisfaction. TL;DR Customer journey touchpoints are moments or points of contact where customers interact with the product or brand. How do you identify customer touchpoints?

Analytic Tools 105

Analytic Tools Feedback Software Research Software User Testing 105

Roman Pichler

SEPTEMBER 13, 2022

Coming up with a strategy requires you to make four important choices: Selecting the needs the product should address, for example, reducing the risk of developing type-2 diabetes to stay with the health-eating example introduced above. ” Choosing standout features that set the product apart from competing offerings.

Product Strategy 349

Product Strategy Strategy Vision Product Research 349

Userpilot

JULY 2, 2024

This article will show seven examples of business analytics to highlight its positive impact. Tracking customer behavior improves marketing, enhances user experience , and boosts customer satisfaction and loyalty. Prices adjust based on user behavior and market factors.

Data Visualization 105

Data Visualization Analytic Tools Customer Experience Customer Feedback 105

Userpilot

SEPTEMBER 2, 2024

Now, imagine applying this level of understanding and customization to your marketing strategy. A customer-led marketing strategy is about transforming your approach to reflect the same level of personalization. It helps build customer retention and brand loyalty.

User Testing 111

User Testing Customer Feedback Customer Experience User Friction 111

Userpilot

JUNE 18, 2024

A/B testing is a powerful tool that can help you uncover hidden opportunities and optimize your marketing efforts. Whether you’re looking to attract new leads or improve engagement with existing customers, this article will guide you through the A/B testing process from start to finish. We’ll cover: What A/B testing means.

User Testing 105

User Testing Data Visualization Product Research Testing 105

Alchemer Mobile

DECEMBER 21, 2022

Three retargeting methods to boost customer engagement. Here are examples of a few demographic data categories: Age. If you work in mobile marketing or advertising , demographic information is critically important. Truly powerful mobile customer engagement comes from hyper-specific brand interactions. Demographic factors.

User Testing 263

User Testing Customer Feedback Feedback Software Product Research 263

Userpilot

APRIL 3, 2024

Product-led innovation focuses on creating the best product for your customers. TL;DR Product-led innovation emphasizes improving the product to attract customers, reducing reliance on marketing for growth. Product-led innovation focuses on developing a personalized product that naturally attracts and retains customers.

Analytic Tools 104

Analytic Tools Feedback Software Customer Experience Onboarding KPIs 104

Product Talk

DECEMBER 21, 2022

We see this a lot when executives think in terms of business outcomes and they just give those business outcomes to a product team—things like “grow revenue” or “increase market share.” Maybe it’s other product teams, maybe it’s the marketing team or the customer support team. It’s also a lagging indicator.

Product Research 311

Product Research User Testing Customer Satisfaction Customer Experience 311

Userpilot

JULY 29, 2024

35% of startups fail because there is no market need. This is because they haven’t conducted any customer research to determine whether the product they are building is actually what customers want. Metrics like DAU, MRR, sales figures, satisfaction scores, and traffic are examples of quantitative data across industries.

Data Visualization 105

Data Visualization User Testing Analytic Tools Feedback Software 105

Userpilot

AUGUST 8, 2024

Crafting a winning product strategy is crucial for SaaS success, and finding the right product strategy example can provide all the inspiration you need. This article provides concrete examples of different product strategies employed by SaaS companies. There are 11 main product strategy examples in SaaS today.

Analytic Tools 105

Analytic Tools Feedback Software Research Software Product Strategy 105

Userpilot

APRIL 22, 2024

TL;DR End-user support refers to how you assist your customers as they perform tasks on your platform or whenever they experience issues. Offering end-user support is beneficial to your business because it helps enhance the customer’s experience, improve customer satisfaction , build product loyalty , and reduce churn.

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Reporting Tools 105

The Product Guy

DECEMBER 6, 2018

As a product manager, my goal is to ensure customer satisfaction, long term success of my product and contributing to the success of my organization. We ended up spending time in those use cases which had no relevance to the core needs of the customer. This lesson is very much applicable in every situation. About Rashid Manzar.

Reporting Tools 350

Reporting Tools Customer Experience Product Management Product Manager 350

Userpilot

AUGUST 7, 2024

By focusing on the two, companies can create a smart product management strategy and cater to their customers’ needs. This guide will help explore product mix and depth in greater detail, complete with realistic examples and practical tips. You can find examples of product depth across business spheres, from cosmetics to SaaS.

Feedback Software 105

Feedback Software Analytic Tools Definition User Testing 105

Userpilot

AUGUST 14, 2024

In contrast, traditional sales-led businesses rely more heavily on aggressive product marketing and inorganic growth efforts. Benefits of product-led growth design include greater customer experience and retention by better aligning with user needs. This leads to faster market launches and higher adoption rates as well.

User Testing 105

User Testing Product Research Customer Experience Onboarding KPIs 105

Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. Conducting market research offers numerous benefits, including a better understanding of customer needs and market trends.

User Testing 101

User Testing Research Software Market Research Product Research 101

Roman Pichler

DECEMBER 4, 2023

Determine the right method to address the risk such as direct observation, user interview, competitive analysis, and business modelling. For example, to test if the need is compelling enough you might carry out the user interviews and capture the answers in the form of notes or video footage.

Product Research 348

Product Research Product Strategy Strategy Research Software 348

Alchemer Mobile

DECEMBER 28, 2021

Here are examples of a few demographic data categories: Age. If you work in mobile marketing or advertising , demographic information is critically important. Truly powerful mobile customer engagement comes from hyper-specific brand interactions. Let’s jump right in. Demographic factors. Nationality.

User Testing 246

User Testing Customer Experience Customer Feedback Feedback Software 246

Userpilot

JULY 31, 2024

In today’s ultra-competitive landscape, your product development strategy is a roadmap that helps you navigate the journey from product idea to market success. TL;DR A product development strategy is a plan that outlines the process of turning an idea into a product and releasing it to the market. Not sure where to begin?

Analytic Tools 104

Analytic Tools Research Software Feedback Software User Testing 104

Userpilot

JUNE 4, 2024

Looking for a customer behavior analysis example to see how you can extract valuable insights? In this article, you will also learn how to conduct customer behavior analysis step-by-step and how Userpilot analytics can help. To gain meaningful insights, the analysis should focus on specific user segments.

Data Visualization 105

Data Visualization Customer Feedback User Testing Customer Experience 105

Userpilot

DECEMBER 18, 2024

You can further build on this initial guidance by combining these metrics with user states – a simpler alternative to tracking complex SaaS user journeys. So group users into five states (New, Activated, Active, At-Risk, and Dormant) to see if utility and usability issues occur for any of the users in these states.

Data Visualization 105

Data Visualization Analytic Tools Research Software User Testing 105

Intercom, Inc.

MAY 6, 2020

Customer Satisfaction Score (CSAT) is by far the most popular customer service quality metric used across all industries and teams of all sizes. Here’s why CSAT is not enough to draw any finite conclusions on customer service performance: 1. Conversations rated positively to understand what works best with your customers.

Data Visualization 231

Data Visualization Customer Feedback Reporting Tools User Testing 231