Userpilot
APRIL 25, 2024
Effective market research combines both qualitative methods, which explore consumer motivations, and quantitative methods, which provide measurable statistics, to create comprehensive insights that guide business strategy and decision-making.
Intercom, Inc.
SEPTEMBER 21, 2022
This is because they’re vastly superior for both customers and companies. Customers love messengers because they’re personalized, fast, convenient, and highly effective – resulting in industry-leading customer satisfaction scores. Next-generation customer support deserves a next-generation customer support tool.
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Userpilot
DECEMBER 19, 2022
However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!
Usersnap
FEBRUARY 14, 2023
The marketing strategy for product-led growth is more inbound and you let the product speak for itself. Product-led go-to-market SaaS strategies typically offer free trials or demos so users can test the software and determine if they want to buy the product.
Userpilot
NOVEMBER 8, 2022
How do you make sure your product marketing team is actually working toward success? By using product marketing OKRs to guide strategy and track progress. Leading industry online publications talk about marketing OKRs in general, looking at the acquisition stage of the journey only. Product marketing OKRs vs KPIs.
Userpilot
AUGUST 29, 2022
In this article, we’re going to cover everything you need to know about engineering as marketing, including: What is engineering as marketing? Engineering as marketing is an inbound marketing strategy that involves creating free useful tools for your target audience. Best practices for implementing it.
Userpilot
FEBRUARY 4, 2022
This SaaS sales model is often reserved for high-ticket, specialized software — and sales techniques often focus on outbound marketing rather than inbound marketing. User persona example. If you want to increase your SaaS sales and get more monthly recurring revenue then you have to constantly improve your product.
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