This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Introduction to customersatisfactionsurveysCustomersatisfactionsurveys are vital tools for understanding what customers think, feel, and experience. Surveys provide a range of insights, from quick feedback after a purchase to in-depth assessments of brand loyalty.
Guest Post by: Marvin Mathew (Mentee, Session 11, The Product Mentor) [Paired with Mentor, Jordan Bergtraum]. Ruthless prioritization translates to product teams spending time building the right thing at the right time. Each feedbackloop has a minimum of four stages. The feedbackloop process is.
How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers.
How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.
Tips for managing global innovation projects Watch on YouTube TLDR In this episode of Product Mastery Now, I speak with Jack Hsieh about successful product development strategies. PDMA has been supporting product professionals since 1976, making it the oldest organization dedicated to product management.
Listen to the audio version of this article: [link] What is ProductDiscovery? Productdiscovery is the process of “figuring out a solution to a problem we’ve been asked to solve,” writes Marty Cagan. [1] 1] It involves understanding and selecting user needs, exploring solutions, and choosing the most appropriate one.
According to the American CustomerSatisfaction Index , with an ACSI score of 78.0, overall customersatisfaction in America was the highest it has ever been in Q1 2024. However, while some companies have managed to improve their customersatisfaction levels and benefit from it, many have not.
Think of Net Promoter Score (NPS) software as a tool to measure your customers’ feelings about your product, and categorize them based on their level of loyalty (promoters, neutrals, and detractors). The great advantage of these tools is that they streamline the creation, distribution, and analysis of NPS surveys.
How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.
Yet most product managers still rely on long documents, jargon-filled briefs, and clunky slide decks that dont land with the people who matter. Its a technique borrowed from the world of film and designbut it might just be the most underrated tool in a product managers toolbox. Lets talk about whats getting in the way.
What product managers need to know about customer validation and alpha, beta, and delta testing. Producttesting is about more than determining if a product functions properly or not. A larger perspective, and one that our guests shares is Customer Validation. Beta testing looks for satisfaction.
The key isnt just understanding users but unlocking insights that lead to solutions they cant live without. Productdiscovery is critical in identifying workflows, pain points, and user goals that shape successful products. Using structured productdiscovery questions , teams uncover insights critical for success.
Without effective UX analytics that goes beyond collecting data, you’re losing valuable customers. Unfortunately, the research backs this up, with a staggering 90% of users reporting that they stopped using an app due to poor performance. Basically, anything that ruins the user experience.
This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. According to an InMobi survey , the number one challenge facing app developers today isn’t design or development. It’s marketing. App marketing at its most basic. The bad news?
What happens when you build a product or service around what you think potential customers want, only for them to buy something else? For starters, it shows you dont know your customers well enough. But worse than that, it leads to lower revenue, failed products, and plummeting customer loyalty.
Photo by Dylan Gillis on Unsplash Marketresearch and user experience research (UXR) are often confused as being the same thing, but they are actually distinct fields with their own goals and methods. To choose the appropriate research method for the business, it’s important to clarify the problem we are trying to solve.
Retarget using behavior and mobile customer engagement history. Then show the importance of targeting your customers with mobile surveys, and provide tips on how to effectively use them to drive mobile customer engagement and feedback. Three retargeting methods to boost customer engagement.
Measuring design outcomes is a vital exercise that every product team should practice. Im starting a series of posts about measuring product design, and in the first post, I want to propose a set of core metrics that work for almost any organization. Outcome Level Measures the impact on the customer and business outcome.
Mobile surveys are powerful in understanding sentiment, but only if they’re shown at the right place and time within the app, to the right consumer segment. Through mobile, short surveys with specific asks (like feedback on a new feature) are effective and efficient. Why you should use mobile surveys.
Surveying your mobile customers is a great way to find out more about who they are, what drives them back to your app, how they feel about your app, and what they’d like improved. Every customer has unique preferences, tastes, likes, and dislikes. Intuitively, customer individuality makes perfect sense.
Surveys are one of the most effective tools for collecting structured and unstructured feedback—and the right survey software makes it easier than ever to do so at scale. What is the definition of a survey? What is the purpose of using a survey? What is the use of a survey tool?
In the dynamic world of SaaS, creating a robust productfeedbackloop is essential for continuous improvement. Whether you’re launching a new feature or refining an existing one, gathering insights from users ensures that your product aligns with their needs and expectations. The productfeedbackloop.
Marketresearch is the process of gathering information about your business's buyer personas, target audiences and customers. Marketresearch also helps to provide a deeper understanding of the varying market factors, such as the nature of the market, the problems of the users, and the value of what you are building.
A mobile survey that is served to your customers at the right place and right time helps you understand who they are, why they use your app, and what improvements they want to see. Understanding and acting on emotion and sentiment are key to any customer experience strategy. Five types of mobile survey questions.
Guest Post by: Anthony Lazarus (Mentee, Session 8, The Product Mentor) [Paired with Mentor, Patrick Hoffman]. Recently, there’s been a great deal of discussion around the topic of ‘customer centricity’. A customer-centric approach focuses on providing a positive customer experience to drive profit and gain competitive advantage.
But all too often the way the underlying data is collected makes NPS little more than a vanity metric, easily rigged to give the impression of positive customer sentiment, leading to shallow insights and false assurances. Revamping how we do NPS surveys. Defining which customers to survey. What is Net Promoter Score?
The canvases listed below can streamline the product design process and will help you consider the bigger picture when doing individual design activities. BMC components Customer segments: Different groups of people or organizations that your business aims to serve. The goal is to match the Customer Profile with the Value Map.
Through case studies, statistical evidence, and methodological frameworks, I aimed to establish how systematic userresearch can positively impact key business metrics, from acquisition to referral. UX Research provides this additional layer of insight, transforming numbers into actionable insights.
Understanding customer experience (CX) isn’t just a strategy—it’s a superpower. Customer experience metrics illuminate the path to customersatisfaction, loyalty, and ultimately, success as an organization. This applies to product development, marketing strategies, and customer service enhancements.
Most product teams get mobile app analytics wrong. They track 47 different key performance indicators (KPIs) in their mobile analytics platform , spend hours debating dashboard numbers, yet can’t predict which users will churn next week The problem here isn’t a lack of data. Test for interconnection. Confidence?
We start with what the customer needs and we work backwards.” – Jeff Bezos, founder of Amazon. For product managers, the path to success—both on an individual level and for the company as a whole—depends on a deep understanding of their customers. They need to uncover: What do customers like or dislike about the product?
If there is one thing thats altering the way we create user experience (UX) designs and conduct research in 2024, it is definitely artificial intelligence (AI). In terms of new technologies, AI is enabling deeper insights into user behavior and preferences through tools like machine learning and natural language processing.
What are the different marketingresearch methods productmarketing teams can use to inform their strategies? You will also learn about different types of marketresearch and how to conduct it step by step. They also enable targeted user engagement and improve the effectiveness of marketing campaigns.
At Alchemer, we’ve established that NPS surveys dont tell the full story. Surveys, combined with open text analysis, however, hold immense potential for uncovering deeper customer insights from customerfeedback. What is the impact of negative feedback on customer lifetime value (LTV)?
Five factors of successful product managers. Do you and your product teams have the characteristics required for success? The Product Team Performance study has been identifying the characteristics of high-performing teams since 2012. Summary of some concepts discussed for product managers. [2:50]
How Companies Are Funding UserResearch in 2025: Insights from the User Interviews Research Budget Report User Interviews 2025 Research Budget Report is a crucial resource for understanding how modern organizations are approaching the financial side of userresearch.
I recently sat down with fellow Product Talk coach and instructor Hope Gurion to discuss some of the common mistakes we see teams make when it comes to defining outcomes. Teresa Torres: We’re productdiscovery coaches. Very few product teams directly impact those outcomes. Full Transcript.
Organizations that rely on a single-channel feedback approach may overlook valuable insights. These missing insights are crucial for understanding customer needs and expectations. Without a comprehensive view, businesses risk losing opportunities to improve customersatisfaction and build long-term loyalty.
An effective product strategy is key to successfully create, enhance, and manage a product. There is no point in worrying about the product details and writing user stories if a sound product strategy is missing. But what exactly is a product strategy? Figure 1: My Product Strategy Model.
With the addition of Alchemer Workflow Initiators to Alchemer Workflow, you can listen to events from your third-party enterprise software such as Salesforce, Salesforce Marketing Cloud, Salesforce Service Cloud, Zendesk, and others – to automatically initiate surveys and feedback requests in the context of your customer’s or employee’s experience.
What is product experience? Product experience refers to the customer journey that takes place within the product itself, from a person’s first login to their last time using the application. It is a broader, more end-to-end view of user experience, which refers to specific interactions a person has within a product.
By combining questions and reports from different surveys, you can view feedback across touch points, timeframes, and audience segments within a single report view. Alchemer Survey has always made it easy to create customizable reports to analyze and share results.
Customer experience (CX) is central to product management and the success of your SaaS platform. It can help retain customers and gain loyal brand advocates. And that’s why the customer experience software solutions you choose matter greatly. Userpilot helps you with customer engagement and data management.
Just like many aspects of continuous discovery , there’s no single right way to use the opportunity solution tree. As a fellow Product Talk coach, Hope Gurion uses opportunity solution trees with customers on a regular basis. And Hope continues to refine and adapt the tree to help product teams get the most out of it.
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content